Movie Channels
ETC ties up with Salmaan starrer ‘Kyon Ki…Its Fate’
Mumbai October 15, 2005: Bunty Aur Bubli was a success. ‘No Entry’ is a success. ‘Inner World and Outer World of Shah Rukh Khan’ is definitely a success. And they all have ETC in common. Now Bollywood Ke Liye successful and Bollywood Ka Apana channel ETC is holding the PREMIER of Priyadarshan’s ‘Kyon Ki..Its Fate…’ exclusively.
‘Kyon Ki..Its Fate’ is a turbulent love story produced by Orion & MAD Films, directed by Priyadarshan and stars Salman Khan, Kareena Kapoor, Rimi Sen, Jackie Shroff and Om Puri.
So if you are a fan of Salman Khan and Kareena Kapoor or love Rimi Sen, Jackie Shroff and Om Puri and you want to watch the Premier of their latest film with them, then watch the fun unfold on ETC. You can win couple passes to be part of fun and entertainment galore at the premier and meet the stars in person.
All one needs to do is watch the contest details on ETC and SMS the correct answer to 7575.
Some lucky ones will also get the chance to DINE IN STYLE with their favorite stars. ETC believes in direct interactivity with its viewers.
So beginning from October 22nd 2005, ETC is taking a special Road Show to four cities Mumbai, Ahemdabad, Jaipur and Delhi. Each city will have a two day interactive session of games and quizzes thru this colorful float. Participants stand to win passes to the premier. There are host of many other prizes too to win.
Rules to enter are simple. To be eligible all one needs to do is just be there and participate in the games and quizzes. On DAY Two of each City, one star from the film will reach the town to pull out the names of two lucky winners. Winners will get a chance to watch the exclusive Premier of star studded ‘Kyon Ki..Its Fate’ with its star cast on Tuesday 1st November 2005 in Mumbai.
Commenting on this association Mr. Vikas Gupta- Director Finance ETC Networks Ltd says, “ETC is defacto platform for Hindi films and music industry.
In this six year old association we have been giving various and unique platform to the industry. Holding the premiers for film fraternity is yet another step to strengthen this relation.”
ETC is telecasting exclusive special interviews with lead star cast. Kareena Kapoor will appear as ETC Haseena on Tuesday 25th October 7.30 PM while Salman Khan will be seen as Super Mard on ETC on Tuesday 25th October at 8.00pm.
An entertaining exclusive show of the Premier will be showcased in ETC BADA PARDA on Tuesday 8th November 2005.
ETC is a music based entertainment channel with music dominating more than 98% of the programming content.
In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 35 million households.
For more information contact:
Neelam Gupta – 9820070564
Corporate Communication
ETC Networks Ltd,
Tel: 022 – 26732033-7
Email: corpcomm@entertainmenttv.com & etc_music@yahoo.co.in www.entertainmnettv.com
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
