Brands
McDonald’s India North and East taps into festive snacking occasions with the new range of value wraps
Mumbai: McDonald’s India North and East’s new heart-warming video captures the essence of Diwali with a twist. Titled “Celebrating #ForyourotherDiwali” the film showcases the joy of celebrating the festival of lights in a unique way, with the all-new special Wraps, the perfect on-the-go snacking option.
Talking about the launch of the campaign and the special Wraps, McDonald’s India – North and East managing director Rajeev Ranjan said, “Our festivals are a time of togetherness, laughter & bonding. At McDonald’s India North & East we understand the importance of Feel-good delicious memorable moments created during these occasions. Apart from usual grandeur of lights and Rangolis, the peacefulness of a traditional puja, intimate gathering with family and friends, there are many other unique ways, our customers create times of togetherness and celebrate those moments during Diwali. Our new film built on this insight featuring the launch of value wraps, Available for a limited time only, is calling everyone to embrace their own unique way of celebrating Diwali. We are hopeful of this resonating well with our customers”
Conceptualised by DDB Mudra Group, North, the film opens in a Delhi neighbourhood colony on Diwali night. Two teenage friends arrive on the scene, a McDonald’s bag in their hands, clearly looking for someone. They are being guided by a third friend over the phone towards a basket hanging by a rope. They load the bag in the basket, and it rises towards the building’s roof, being pulled up by their friend. We now see that he is on a special meeting with a girl on terrace. As the couple enjoys their McDonald’s wraps, a tender moment unfolds between them under the velvet sky, punctuated by sparkling fireworks. The perfect setting for an Other Diwali moment celebrated with McDonald’s Value Wraps.
Introduced for a limited period, the special wraps consisting of three different variants, make an excellent selection for anyone seeking a flavoursome snack or meal during the festival season. These festive period wraps would be offered ala-carte and in meals in select McDonald’s outlets in the North and East regions, as well as through Delivery partners, takeout, and drive-thru. The wraps would be Available in three options McAloo Wrap, McEgg Wrap, and Tandoori Chicken Wrap are priced at an attractive price point of Rs 79 & above
Brands
Cars24 co-founder Gajendra Jangid steps down amid leadership churn
Exits of CEO Himanshu Ratnoo and Ankit Bhalla add to top-level reshuffle
NEW DELHI: Cars24 has seen further top-level changes with co-founder Gajendra Jangid stepping down, adding to a series of senior exits at the company in recent months.
According to media reports, Jangid conveyed his decision in an internal communication to employees, stating that he had been considering the move for some time. He noted that there comes a stage when a company no longer relies on its founders to keep progressing, adding that it felt like the right moment to step back.
His exit follows a period of notable leadership churn at the Gurugram-based company. Recently, Himanshu Ratnoo stepped down as chief executive officer, while Ankit Bhalla also exited the organisation, signalling movement across key roles.
Responding to the development, Vikram Chopra acknowledged Jangid’s contribution, crediting him for shaping the brand, driving its marketing direction, and supporting the development of key teams and platforms within the ecosystem.
With multiple senior departures in quick succession, the company appears to be entering a phase of internal restructuring as it continues to scale its used car business in a competitive market.
