Brands
McDonald’s India North and East taps into festive snacking occasions with the new range of value wraps
Mumbai: McDonald’s India North and East’s new heart-warming video captures the essence of Diwali with a twist. Titled “Celebrating #ForyourotherDiwali” the film showcases the joy of celebrating the festival of lights in a unique way, with the all-new special Wraps, the perfect on-the-go snacking option.
Talking about the launch of the campaign and the special Wraps, McDonald’s India – North and East managing director Rajeev Ranjan said, “Our festivals are a time of togetherness, laughter & bonding. At McDonald’s India North & East we understand the importance of Feel-good delicious memorable moments created during these occasions. Apart from usual grandeur of lights and Rangolis, the peacefulness of a traditional puja, intimate gathering with family and friends, there are many other unique ways, our customers create times of togetherness and celebrate those moments during Diwali. Our new film built on this insight featuring the launch of value wraps, Available for a limited time only, is calling everyone to embrace their own unique way of celebrating Diwali. We are hopeful of this resonating well with our customers”
Conceptualised by DDB Mudra Group, North, the film opens in a Delhi neighbourhood colony on Diwali night. Two teenage friends arrive on the scene, a McDonald’s bag in their hands, clearly looking for someone. They are being guided by a third friend over the phone towards a basket hanging by a rope. They load the bag in the basket, and it rises towards the building’s roof, being pulled up by their friend. We now see that he is on a special meeting with a girl on terrace. As the couple enjoys their McDonald’s wraps, a tender moment unfolds between them under the velvet sky, punctuated by sparkling fireworks. The perfect setting for an Other Diwali moment celebrated with McDonald’s Value Wraps.
Introduced for a limited period, the special wraps consisting of three different variants, make an excellent selection for anyone seeking a flavoursome snack or meal during the festival season. These festive period wraps would be offered ala-carte and in meals in select McDonald’s outlets in the North and East regions, as well as through Delivery partners, takeout, and drive-thru. The wraps would be Available in three options McAloo Wrap, McEgg Wrap, and Tandoori Chicken Wrap are priced at an attractive price point of Rs 79 & above
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
