MAM
ABC launches online contest around ‘Desperate Housewives’
MUMBAI: The comedy Desperate Housewives has turned the fortunes of US broadcaster ABC round. Now the broadcaster has launched an online contest. The grand prize includes a trip for two to Los Angeles for the Desperate Housewives Season-One DVD launch party
All viewers have to do is visit www.abc.com and answer questions like which Desperate Housewife do you most resemble, and for men which housewife would you most likely date or marry. The Which Housewife Are You? Quiz & Sweepstakes is being conducted at www.abc.go.com/primetime/desperate/quiz/index.html. The sweepstakes provides users the chance to enter to win one of 10 weekly prizes and be further entered to win the earlier mentioned grand prize
The quiz consists of 15 multiple choice questions that relate to previously broadcast Desperate Housewives episodes. The results of the quiz will feature a photo and brief profile of the character that the user most resembles or is most likely to date or marry, along with the opportunity to invite friends to take the quiz and enter the sweepstakes. As quiz questions are offered randomly, players will be able to take the quiz multiple times without duplication of questions.
Weekly prizes will consist show themed merchandise. The promotion runs for two months.
Desperate Housewives airs on Sundays at 9 pm. For the uninitiated the show has a contemporary take on the happily-ever-after theme. The drama takes a darkly comedic look at suburbia, where the secret lives of housewives aren’t always what they seem.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
