MAM
Sai Nagesh to join Lintas Media Group
MUMBAI: Sai Nagesh to join the Lintas Media Group as a senior position with Insight, its youngest brand that was launched last year, from April 2005.
According to an official communiqué, Sai will be working closely with Insight President Raj Gupta on its next phase of growth. Sai will be at the helm of a key account groups for the brand. Along with this, he will also be a part of the senior team involved in business development.
Sai is a veteran in the media services and planning business and has a varied experience in a career spanning almost a decade and a half. The media release also informs that he joins after a stint with Group M where he was director-marketing and corporate affairs and has also worked extensively on the retail sector in his capacity as an entrepreneur.
Lintas Media Group director Lynn de Souza said,” I believe this is the perfect start to Insight’s next stage of accelerated growth. I’m sure that Sai extensive experience and goodwill will ensure gains across functional areas. I look forward to a positive partnership”. She added, “His recruitment into the family is the first of more”.
Insight president Raj Gupta adds, ” Sai’s association with Insight establishes our intent to expanding the horizon for this brand. He will be a member of our core team involved in assuring Insights market offering is complete and relevant to the business needs of today. I’m also sure that our promise to deliver ‘not just GRP’s but returns’ will be further strengthened with Sai’s efforts”.
Sai Nagesh says,”The name Insight itself is self explanatory. The role and responsibilities that Raj outlined to me is very exciting and I am looking forward to the association.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
