MAM
Disney Channel & Microsoft unite for “Start your story” contest
MUMBAI: Disney Channel and Microsoft have come together to offer Indian kids a unique opportunity to unleash their creativity with “Start your story” contest.
Kids across India are invited to script their original creations in less than 1000 words using Microsoft Windows XP.They could even add some colour using illustrations and pictures to create prize-winning stories. The contest begins today and entries will be accepted till 20 December, 2005.
Walt Disney Television International (India) director – marketing and communications Tushar Shah said, “Storytelling is Disney’s foundation. We continuously stretch the boundaries of our imagination to tell compelling stories with unique appeal. Disney Channel inspires young viewers to fire up their creativity and write their own stories. I would imagine that using Windows XP to pen their plot makes it a perfect proposition for our young writers.”
Microsoft India director Windows client business group Rishi Srivastava said, “We are excited about this initiative with Disney Channel. It truly brings out the spirit of our ‘Start Something Global Marketing’ campaign, which showcases how people can explore, enhance and pursue their personal interests using Windows XP. As we enter the third decade of Windows, this program is designed to inspire kids and their parents to start something new with Windows and use it to open up a new world of creativity and convert their imagination into a reality.”
The best story will fly the lucky winner of the Grand Prize to the Walt Disney Studios in Burbank, California, USA.The first 100 prizes will have the winners names featured on Disney Channel and will receive a Microsoft Encarta CD. The top 10 story-writers stand to win Media Center PCs and their stories will be featured for a week on the channel’s website to be reviewed and voted by users.
Five reviewers whose choice matches that of the jury also stand to win Media Center PCs. The top 10 winners will additionally be flown into Disney Channel Studio in Mumbai to be featured on the channel. The Grand prize winner’s story will be featured on Disney Channel and besides the Grand Prize, there will also be a Viewer’s Choice Award.
To enter the contest kids have to post a hard copy of the story to: ‘Start Your Story’ Contest, Disney Channel, PO Box No.16304, Delisle Road Post Office, Mumbai – 400013 or drop it into a Disney box at their schools.
Along with their creation, kids need to send in their complete details including name, age, school and residence address. Kids can email their stories to mail@disneychannelindia.com and the subject of the email should read “Start your story contest.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
