MAM
IMG acquires CSI sports
MUMBAI: Global sports marketing major IMG today announced it has acquired rival CSI Sports group of companies from CSI Sports’ management team. The terms of the transaction were not disclosed.
CSI’s portfolio of clients includes English football’s governing body, the Football Association, and Football League (including the Carling Cup) as well as the England and Wales Cricket Board; Cricket Australia; New Zealand Cricket; Cricket South Africa; and Zimbabwe Cricket. Previously, CSI Sports was part of Octagon Worldwide, a wholly owned subsidiary of Interpublic Group.
IMG, which is owned by the Interpublic Group, said “there would be a simple integration process – CSI’s management team will continue to look after the interests of their clients, who will also benefit from IMG Media’s unparalleled global distribution network and extensive sales and marketing expertise.”
Chris Guinness, the former President of Octagon CSI and a former IMG employee, will also return to IMG.
Michel Masquelier, executive vice president and IMG Media’s head of acquisition & sales worldwide, said: “I am delighted to announce the acquisition of CSI Sports given its client portfolio which represents an excellent fit with IMG Media, complementing perfectly our own existing properties.
This acquisition will enable us to remain on target to fulfil our strategic growth plans. I am also particularly delighted to welcome back Chris Guinness, an old time friend of mine. We look forward to working with Chris and his team who will assist us in the development of new business.”
Chris Guinness said: “Having successfully completed the management buyout of CSI Sports from Interpublic Group, the challenge was how to build upon the company’s sound financial platform and excellent client portfolio to ensure future growth. The complementary nature of the two companies’ businesses and the global financial and distribution strength of IMG Media make it an ideal strategic fit for CSI Sports.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
