MAM
Fifa to make elaborate presentation at Soccerex seminar in Dubai
MUMBAI: Footballs’ governing body Fifa will make an elaborate presentation at Soccerex a football seminar and exhibition which covers sponsorship and other issues.
The event takes place from 13-15 November 2005.
The marketing and TV division of Fifa will be hosting two sessions. The first session will focus on licensing. This will include an overview of Fifa’s licensing activities including the 2006 Fifa World Cup, a case study on Fifa Quality Concept for Artificial Turf and an introduction to Fifa’s plans for 2007 and beyond.
The second session will include an overview of FIFA’s commercial activity, and in particular the commercial opportunities and process regarding future rights in new media and television, in particular, the tender process for the World Cup television rights in Asia later this year.
The presentation will be made by Fifa TV and marketing director Jerome Valcke, Fifa licensing head
Joelle Macoin, Fifa new media head Charles-Henry Contamine.
Soccerex is the global business convention for football – a place to learn, network and do business with the worldwide industry. Or as Fifa president Joseph S. Blatter stated, “As the only dedicated B2B professional football convention of its kind, Soccerex offers the perfect platform for all stakeholders in the game – clubs, players, managers, service providers and other experts – to come together in a single location that has become a major hub between East and West”
The Soccerex Exhibition will have over 150 exhibitors from all over the world, and with major pavilions from Germany, South Africa, UK, Saudi Arabia and Spain showcasing their services. The Global Football Conference sees influential figures in the world of football discussing the latest issues. The gala dinner and awards ceremony is the social highlight of the convention where individual achievements are recognised by the world of football.
There will also be a Soccerex Football Festival. This is a one day football extravaganza with skills sessions, coaching demonstrations, 5-A-side games, beach soccer babes, freestyle performances, penalty shoot outs, music, entertainers, promotions and giveaways. It is basically a celebration of all things football. Celebrity participants include: Gerard Houllier, Sir Bobby Robson, Eric Cantona, Leonardo, Pierluigi Collina and Brian Robson.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
