MAM
rmg David to drop ‘rmg’ at the ‘Topless double decker bus ride’
MUMBAI: Ever thought that a bus conductor would drop in at your office to invite you for a party and hand you over the invite, which looked like the big momma of an ordinary bus ticket? No, right? Neither did we. But that’s exactly what happened today.
And that’s the “David-thing” the gang at rmg David have thought up.
The agency, which is about to re-launch itself, is planning to drop ‘rmg’ from it’s name and will henceforth be called ‘David.’ This whole out-of-the box exercise was undertaken to invite people for the announcement party.
The party, which is being called the “Topless Double Decker Bus Ride” will be held on 17 October. What’s more, media professionals will be taken for a ride on a “Topless Double Decker” around Mumbai’s Marine Drive, while the agency will (as the invite mentions) “talk and serve delicious food with cool drinks followed by dinner.”
Now to go back to the “supposed” bus conductor, who came with the invite (We later learned that he was a client servicing guy from rmg David. He had us fooled for a minute, all thanks to the brilliant get up with the non-shaven look). Attired in full uniform coupled with the aluminum ticket holder, he removes one big ticket from there, punches it on the area where ’17’ is typed and hands it over. Then he rattles off a couple of lines in Hindi asking us to be there at a particular time.
The bus ticket invite for rmg David’s Topless Double Decker Bus Ride
Speaking to Indiantelevision.com on the inception of this idea, rmg David country head and national creative director Josy Paul says, “Everyone throws parties at ballrooms in five star hotels. There’s nothing new about that. We constantly ask ourselves this — ‘What is the David thing we are going to do today?’ and this idea seemed to be a logical extension to that. There will be a whole lot of action and excitement on the bus party.”
Reluctant to speak more on the name change and the formalities attached to it, Paul says that since the brand name ‘rmg’ belongs to the JWT group, they wanted to move away from it and have a distinct identity of their own. “There are a lot of things attached to the name change and we will be unveiling them at the party,” he says.
Being in the mad ad world, one always has to stay ahead in the race and make their creative juices overflow. Earlier this year, when erstwhile Everest Integrated Communications was planning to re-launch itself as Everest Brand Solutions, the agency had sent out a telegram informing about the ‘critical condition’ of Everest Integrated Communications followed by a letter from the the registrar of birth and death informing about the sad demise of the agency. Printed behind this was the venue of the condolence meeting, which was to be held at the Hilton Towers in Mumbai.
Brands
International Women’s Day ’26:Â The rise of self-purchased jewellery among working women
By Trisha Paul, head of merchandising, Kisna
MUMBAI: You know that feeling when you buy something with your own money for the first time? Not the first time ever, but the first time with money you actually earned, for something entirely, unambiguously yours.
Fine jewellery has always been given. At weddings, at festivals, at milestones on someone else’s timeline. What is changing is that a growing number of women are buying it for themselves, to mark moments they defined. The question is no longer whether to do it. It is how to do it well.
For women in the early years of a career, a first piece can cost well under Rs. 1 lakh. Many cost a fraction of that. What matters is choosing for your life, your wardrobe, and the milestone you are marking. The woman buying for herself today wants something that works with her life every day, not just for a special occasion. She is thinking about longevity, about versatility, about what still feels right in five years. That shift has changed the entire conversation around what accessible fine jewellery needs to be.
The First Step: Daily Dainty Diamond Neckwear
The right first piece isn’t the most expensive one you can afford. It’s the one you’ll actually wear. A delicate diamond pendant or a fine diamond necklace in 9KT, 14KT, or 18KT gold hits that sweet spot: understated enough to feel effortless, special enough to feel like you.
You’ll reach for it on Monday mornings and Friday nights without a second thought. It works with almost everything in your wardrobe, and over time, it becomes less of a purchase and more of a constant, something that quietly holds both meaning and value.
A Reliable Classic: Diamond Studs That Hold Value
A pair of well-sourced diamond studs in 18KT or 14KT gold is as close to a guaranteed wearable asset as fine jewellery gets. Round brilliant cuts hold their appeal longer than more fashionable styles and resist the ageing effects of trend. Look for independent grading documentation when you buy. The difference it makes to what a piece is worth at exchange is significant, and it is a straightforward thing to ask any reputable retailer for.
Building a Collection That Marks Your Milestones
For women who would rather accumulate meaning incrementally, stackable rings are the most satisfying category. A plain gold band for the first salary. A diamond-set ring for the first promotion. Another for the move or the launch. Each band is its own modest commitment. Together they become a record, worn on your hand, of everything you have done.
Starting Small: Savings Plans and Digital Gold
Not every first purchase needs to be immediate. If you prefer a value-driven approach, begin with a jewellery savings plan from a credible retailer. These plans typically allow you to set aside a fixed monthly amount for 10 months, with the retailer contributing an equivalent 11th month that can be redeemed toward a diamond jewellery purchase. For those who would rather build value gradually and with greater flexibility, digital gold offers another route. It allows you to accumulate gold in small increments online and redeem it against physical jewellery when you are ready. The habit of building towards something is often more valuable than the thing itself.
The Bigger Picture
Fine jewellery in India has always told stories. For a long time, those stories were written by someone else. The piece you buy with your first salary is a story you are writing yourself. It does not need to be expensive to be meaningful. It needs to be right for your life, and bought because you decided it was time.
