MAM
Renuka Jaypal named OgilvyOne India president
MUMBAI: Ogilvy & Mather’s national business director on Hutchison Telecom Renuka Jaypal has been elevated to OgilvyOne India president.
Jaypal however, will continue her responsibilities as national business director on Hutchison Telecom.
O&M India president John Goodman says, “I am very pleased to announce the immediate appointment of Renuka Jaypal as head of OgilvyOne India. She will handle this role in conjunction with her existing role as national business director on Hutchison Telecom. Renuka has to her credit proven skills and entrepreneurship to take up the true potential of OgilvyOne in this market.”
Jaypal on the other hand said, “David Ogilvy said – Only First Class business and that in a First Class way – This for me is the best possible summary of our business philosophy. My exposure to the sheer repertoire of capability we have in our armoury across online, offline, tele marketing, data services, knowledge management and strategic consultancy, has come as quite a revelation. A lot that we have done, and can do, is in my opinion, amongst the agency’s best-kept secrets. I intend for this to change.”
She added that online (interactive/web based solutions) and offline (conventional direct marketing) media are channels, they are not mutually exclusive offerings. “Our clients look to us for ‘integrated customer and brand solutions’. We have therefore integrated our service offering across all three operations. We are already starting to see the benefit it brings our clients on brands like Hutch,” she said.
“We have the expertise as well as the infrastructure in the areas of data services and analytics, which in fact is a hub for some of our regional operations. This to my mind is a significant differentiator,” she further added.
She said that they were committed to making 360 work as it consistently provides them the opportunity to do better work. “I am extremely excited about the year to come, and believe that while in India OgilvyOne is India’s first and most successful direct marketing agency, 2005 will be the ‘Year of One’ within the Ogilvy 360 fold,” concludes Jaypal.
Goodman added, “OgilvyOne is India’s leading DM, CRM and interactive agency, measured by awards, revenues or reputation. It is a key pillar in our 360 degree strategy. We have great hopes for it’s continued and accelerated growth across the country.”
Jaypal began her career in advertising with Rediffusion DY&R in 1990. After a two-year stint with the company, she joined Ogilvy Bangalore to work on the Unilever beverage portfolio.
In 1995 she decided to take a break from the industry to pursue her passion for producing films. She was executive producer at Flicks Motion Picture Company for two years, during which time she was actively involved in the production of ad films, channel identity packaging and music videos. Jaypal shifted to Sony Music to become the head of Indian repertoire in 1997.
In 1999, she returned to Ogilvy Mumbai to handle a portfolio, which included Maxtouch Telecom. She led the launch of the Orange brand in Mumbai in year 2000 and the launch of the national Hutch brand in 2002.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI:Â Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
