MAM
Renuka Jaypal named OgilvyOne India president
MUMBAI: Ogilvy & Mather’s national business director on Hutchison Telecom Renuka Jaypal has been elevated to OgilvyOne India president.
Jaypal however, will continue her responsibilities as national business director on Hutchison Telecom.
O&M India president John Goodman says, “I am very pleased to announce the immediate appointment of Renuka Jaypal as head of OgilvyOne India. She will handle this role in conjunction with her existing role as national business director on Hutchison Telecom. Renuka has to her credit proven skills and entrepreneurship to take up the true potential of OgilvyOne in this market.”
Jaypal on the other hand said, “David Ogilvy said – Only First Class business and that in a First Class way – This for me is the best possible summary of our business philosophy. My exposure to the sheer repertoire of capability we have in our armoury across online, offline, tele marketing, data services, knowledge management and strategic consultancy, has come as quite a revelation. A lot that we have done, and can do, is in my opinion, amongst the agency’s best-kept secrets. I intend for this to change.”
She added that online (interactive/web based solutions) and offline (conventional direct marketing) media are channels, they are not mutually exclusive offerings. “Our clients look to us for ‘integrated customer and brand solutions’. We have therefore integrated our service offering across all three operations. We are already starting to see the benefit it brings our clients on brands like Hutch,” she said.
“We have the expertise as well as the infrastructure in the areas of data services and analytics, which in fact is a hub for some of our regional operations. This to my mind is a significant differentiator,” she further added.
She said that they were committed to making 360 work as it consistently provides them the opportunity to do better work. “I am extremely excited about the year to come, and believe that while in India OgilvyOne is India’s first and most successful direct marketing agency, 2005 will be the ‘Year of One’ within the Ogilvy 360 fold,” concludes Jaypal.
Goodman added, “OgilvyOne is India’s leading DM, CRM and interactive agency, measured by awards, revenues or reputation. It is a key pillar in our 360 degree strategy. We have great hopes for it’s continued and accelerated growth across the country.”
Jaypal began her career in advertising with Rediffusion DY&R in 1990. After a two-year stint with the company, she joined Ogilvy Bangalore to work on the Unilever beverage portfolio.
In 1995 she decided to take a break from the industry to pursue her passion for producing films. She was executive producer at Flicks Motion Picture Company for two years, during which time she was actively involved in the production of ad films, channel identity packaging and music videos. Jaypal shifted to Sony Music to become the head of Indian repertoire in 1997.
In 1999, she returned to Ogilvy Mumbai to handle a portfolio, which included Maxtouch Telecom. She led the launch of the Orange brand in Mumbai in year 2000 and the launch of the national Hutch brand in 2002.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
