MAM
Haier India forays into the mobile space
MUMBAI: The home appliance major Haier, touted as the second largest home appliances brand in the world, today unveiled seven GSM state of the art mobile phones officially foraying into the mobile handset segment in India. The range of phones include entry level cost effective phones like Z 100 offering a standby time of 18 days to a handset that comes with FM radio to high end models like the P 7 which is said to be the world’s first pen phone with 300K pixel camera and a dicta phone.
Haier mobile phones are being launched all over India in a span of 15 days. Haier arrived in India in June 2004.
Speaking on the occasion Haier India president and CEO TK Banerjee said, “It is our pleasure to be a part of the rapidly growing Indian cellular industry. We hope to have a significant presence in the Indian mobile telephony segment by the end of year. We hope that our phones with their unique features which have made them popular worldwide will also be widely welcomed by the Indian consumers. Introduction of mobile phones also reflect Haier India’s commitment to provide best and latest technology to Indian consumers.”
Haier India director Pranay Dhabhai added, ” Haier has a vast range of mobile phone models and these seven models are most suited for the Indian market as they cater to the requirement of all segments and user needs. Our entire range of mobile phones comprising over sixty models is designed to meet individual customer requirements.”
The company officials also stated that the aim was to be among the top four players who constitute 90 per cent of the market today. Coming to distribution, Haier has tied up with Trust Telecom who will act as the national distributor for the company’s mobile arm. A nation wide after sales service network has already been set up, which is in the process of expansion.
A full range of CDMA phones will be launched in three months.
The base line for Haier mobile phones is coined as ‘Talk your talk’. The company also enjoys strategic alliances for component sourcing with Intel, Fujitsu and other world leaders.
Brands
Deepak Halder appointed CEO of Sarvottam India
Real estate veteran with 23 years’ experience takes the helm
MUMBAI: Sarvottam India has appointed industry veteran Deepak Halder as its chief executive officer, bringing more than two decades of experience in real estate and business strategy to the role.
Halder has built a reputation as a growth-focused leader during a career spanning over 23 years, including nearly two decades in the real estate sector. He began his journey in the industry in 2007 and has since held senior leadership roles at several prominent developers, including Bestech Group, Paras Buildtech, Hero Realty, ATS Infrastructure Ltd and Rajdarbar Group.
Across these organisations, Halder has been closely involved in shaping expansion strategies, strengthening brand positioning and steering large-scale residential and commercial project launches. His work has also centred on accelerating revenues while building strong customer-focused business models.
Interestingly, Halder’s professional roots lie in marketing. He started his career at a leading advertising agency, a background that continues to influence his approach to real estate leadership. The combination of brand-building insight and market intelligence has helped him craft strategies that connect closely with evolving consumer expectations.
At Sarvottam India, Halder is expected to steer the company’s next phase of growth, with a focus on innovation-led development and sustainable expansion. His leadership will centre on creating long-term value for customers, partners and stakeholders while strengthening the company’s presence in an increasingly competitive property market.
The appointment signals Sarvottam India’s intent to sharpen its strategic direction as it prepares for the next chapter in its growth story.
