MAM
Synovate ropes in Group M’s Jhaveri to drive media research
MUMBAI: The recent spate of channel launches and activities in the media space is being seen as an opportunity by many. The latest entrant to see huge potential in the buoyant media sector is the global market research player – Synovate.
The Aegis Group Company, Synovate, already a well-entrenched player in customised research, is formally bringing in its media research expertise into India. The company has appointed Group M’s Sushma Jhaveri to spearhead its media research initiative as an associate director.
Says Jhaveri, “Globally and in the Asia-Pacific region, Synovate is strong in media research and we feel, the time is ripe to bring our state-of-the-art capabilities in the media sector to the Indian sub-continent; the Synovate Pan Asia Pacific Cross Media (PAX) Study, a continuous media tracking survey run across 11 Asian markets including India has been well received.”
Synovate will immediately provide services in the areas of media positioning studies, advertising effectiveness, target group understanding and segmentation, pre-testing of film scripts, Internet audience measurement, media impact studies and measurement of non-conventional media, among others.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
