MAM
Virgin Atlantic appoints JP Singh as India head of commercial
MUMBAI: Virgin Atlantic Airways has announced the appointment of JP Singh as the head of commercial for India. In his present capacity, Singh will be responsible for evaluation of the airline’s route network profitability and enhancement of Virgin’s business potential in India.
Singh brings with him more than 14 years of experience in the travel industry and has held several senior positions within Inter-Globe, starting his tenure in September 1990 as a regional manager with United Airlines.
He also spearheaded the launch of the company’s first venture into travel technology, when he was heading Galileo India as general manager. In 2000, Singh J took over as head of route management, India – South Africa, and South Africa based operations.
His last assignment with IGAT in 2002 as the head of business development saw him driving the growth of the business portfolio.
Virgin Atlantic Airways general manager (India) Andrew Fyfe said, “I welcome JP to the Virgin Atlantic family and wish him all the very best as he takes charge of the commercial operations of Virgin in India. His unmatched experience will definitely boost Virgin Atlantic’s quest for expansion and growth in the country.”
“I am glad to be a part of the Virgin Atlantic team. Virgin as a brand is very exciting and I look forward to working closely with our partners to collectively grow the airline’s presence in India,” said Singh.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
