MAM
Tatas publish the Statistical Outline of India 2004-05
MUMBAI: The Department of Economics and Statistics (DES), Tata Services has published its 31st edition of the Statistical Outline of India for the year 2004-05 popularly known as S.O.
This pocket sized edition is packed with the latest economic data culled and analysed from authentic sources and presented in an extremely reader friendly format.
With India’s rapid transgression into a service based economy, it includes critical information on rapidly emerging sectors like entertainment, IT, Telecom. It also has the results of a detailed study on total factor productivity conducted by the Department of Economics and Statistics of the Tata Group.
This pocket edition is aimed at being an informative and reliable companion to both, professionals and lay people alike. It can be used by rating agencies, large corporates, leading institutions of management studies, foreign embassies etc. It can also help professionals traveling abroad in connection with international road shows where there is a need to refer to a wide range of information regarding the Indian economy.
The S.O. gives not only basic economic information, but also incorporates upto date data on international economies, together with international comparisons to facilitate reader interest.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
