MAM
Star Gold innovates with ‘Hulchul’ premiere promotion
MUMBAI: Star Gold will treat its viewers with one more fanatical family drama Hulchul, by Priyadarshan. The channel will premiere the movie on 23 October at 1.00 pm.
To promote the premiere, the channel has unleashed a promotional tool in ‘Haysa Kavita’. Ahsaan Qureshi, who was one of the finalist of The Great Indian Laughter Challenge has recorded the Hulchul promos. The idea was that Hulchul being a laugh riot and the biggest comedy of the year for 2004, the promos were to have the Hasya Kavita feel and make it appeal to the masses.
Star TV EVP Ajay Vidyasagar said, “Star Gold is committed to bring TV viewers the best that Hindi cinema has to offer. Priyadarshan’s movies reflect qualitative craft. Hulchul is a complete entertainer and we hope that our audiences will enjoy this Pure Gold premiere film thoroughly”.
A remake of the Malayalam hit Godfather, Priyadarshan follows two schools of film-making in Hulchul. The first is the South formula that brings to your memory the family entertainers that were churned out with amazing regularity in the 1980s. And the second school is the one invented by the accomplished director himself, where logic takes a complete backseat and all that matters is providing non-stop entertainment, states an official release.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
