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Fujitsu targets Asian consumer electronics market with 8-bit Microcontrollers

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MUMBAI: Fujitsu Microelectronics Asia Pte Ltd (FMAL) has announced the new 8-bit microcontrollers (MCUs) series developed for consumer electronics and home appliances. The new series of high-performance 8-bit MCUs are the latest additions to the Fujitsu F?MC-8FX family.
 
 

“Many home appliances and automotive products today are evolving from analog to digital control, and 8-bit MCU remains the most cost-effective solution. To meet these emerging market opportunities, Fujitsu has developed an impressive product portfolio which has key concepts like high performance, low power, as low-cost powerful tools with versatile peripherals.” said FMAL marketing general manager Andy Chang.
 
 

According to an official release, this series has been launched in response to the growing demand for consumer electronics and appliances that offer low power consumption and high performance. It uses merely one-fifth the power, yet offers five times the processing capacity of earlier Fujitsu products. It has designed for use with both 5V and 3V power supplies, and offers functionality at a wide range of voltages to accommodate a variety of power-supply designs.

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Features like flash memory, analog-to-digital converter, interrupts, 16-bit timers and pulse width modulation output, along with support for UART, LIN and I2C interfaces are a part of the 8FX series. These features are designed to suit the various application requirements.
 
 

In addition, Fujitsu provides a proprietary software called Softune IDE which can debug, simulate, emulate and edit the program code. This software supports both ANSI C and Assembly Language. When both languages are used on the same file, Softune will compile them seamlessly, adds the release.

Also, in order to support the development environment of the MCUs, Fujitsu is providing an evaluation board and developer’s kit that works with the entire F?MC-8FX family, providing a single environment for development and evaluation.

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MAM

Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event

Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.

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MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.

More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.

For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.

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As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.

Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.

“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.

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Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.

By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.

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