MAM
Mattel Toys brings ‘Robots’ to life
MUMBAI: With the animated classic Robots creating waves in theatres nationwide, Mattel Toys have brought to life the ‘mechanical beings’ by launching the Robots line of toys and accessories.
True to the characters from the movie, the Robots toy range will allow children to re-enact their favorite movie scenes from this animated classic. The toy range offers a full line of figures; play sets and accessories that will allow the imagination of kids go wild.
The story of Robots revolves around the idea that there’s a heart beneath steel and every robot can shine no matter what. Rodney Copper Bottom chases after his own dream of working alongside famous inventor – Mr. Big Weld.
From the Rodney Copper Bottom to the bunch of other bots in the Robot City, the toy range hosts some spectacular offerings. Some of the most exciting toys of this range are ‘Roboots.’ These cool boots are styled just like the pair sported by Rodney, the extra talented inventor in the film that have silly creaking, clanging and crashing sounds activated by running, stomping and kicking. Adding to the line of excitement is the ‘Wonderbot’, a flying machine invented by Rodney.
Mattel Toys (I) Pvt Ltd vice president marketing Nanette D’Sa says, “Mattel Entertainment is all about adding new dimensions to a kid’s fantasy. The ‘reel’ life heroes of the Robots city have now been brought alive into the toy rooms of children. Mattel is dedicated to ensuring that everything we create, from dolls and games to high-tech toys, brings the characters to life in amazing new ways.”
The movie Robots showcases geniuses, talent and action thus teaching. With our whole range of toys we are definitely sure that young boys will relive Rodney and the Robot City.
Besides Roboots, and the Wonderbot Flying Top, the range also expands to Super City Play set, Robots 3.5 inch figure and seven inch figure assortments, a 14 inch ‘Build n Battle’ Rodney Copperbottom and a Robots Board Game.
The Robots range will be available across all leading toy and departmental stores across the country.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
