MAM
Leo Burnett’s two creatives selected for Clio’s workshop
MUMBAI: Just after triumphing as Agency of the Year at the Delhi Ad Club awards, Leo Burnett’s Delhi office has got another feather in its cap. the agency’s copy group head Rondeep Gogoi and art director Sumonto Ghosh have been selected to attend the FutureGold: Young Creative Portfolio Review workshop at this year’s Clio Festival in Miami’s South Beach.
Only six teams from across the world were to be selected for this workshop, and the two young creatives from Delhi were “amazed, or rather blown when we got the news.” Clio will be also sponsoring stay and passes for the festival.
“I feel it is a really big opportunity to fly the Burnett India flag not just nationally, but internationally. And I assure you, we will give it our very best shot,” said Gogoi.
“Both Rondeep and Sumonto are young, talented new age creatives full of ideas. They are always focused in creating award-winning campaigns for the brands they work on. They have both been recognized by Campaign Brief Asia as two of the hottest creatives and their work has been recognized within the Leo Burnett network and at major advertising festivals. I am very proud and extremely happy that they are getting this great exposure,” added Leo Burnett Delhi creative director Rupam Borah.
Gogoi has been with Leo Burnett for the last four years. His current portfolio is Benetton, Godfrey Philips, McDonald’s, Coca-Cola, Le Bon, Chanakya Cinema. Some of the major awards he has won are Merit at One Show for Sanctuary Asia Tiger Graph, Grand Prix at AAAI for the same, Outdoor Bronze at AAAI for Benetton Eye Chart and Outdoor Silver for McDonald’s Helmet. His campaigns have been featured in Luerzer’s Archive.
Ghosh, on the other hand, joined Leo Burnett two years ago and handles McDonald’s, Coca-Cola, Godfrey Philips, Le Bon and Chanakya Cinema. His major achievements include a campaign for Tide featured in Work’04, winning a New York Festival Merit for Samujh Physio (Black Calendar), Press Campaign Silver at AAAI for Tide and a Tide campaign featured in Luerzer’s Archive.
This is the most recent addition in the long list of successes Leo Burnett Delhi enjoyed throughout the last one year – Bronze at Cannes, Silver at Ad-fest, Gold at Abby, 13 awards at AAAI, Agency of the Year at the Delhi Ad Club Awards (18 awards).
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
