MAM
Wunderman wins Direct Marketing Association’s Echo leadership award
MUMBAI: Wunderman, Mumbai, a part of Young & Rubicam group, has won the coveted ‘Echo Leadership’ award at the Direct Marketing Association (DMA) international Echo awards, 2005, in New York. This was for its work on the mailer for ICICI Prudential’s SmartKid – a Child Education Plan.
The DMA International ECHO Awards are considered the Oscars of direct marketing, and are highly sought after by direct marketing agencies from all over the world. Every entry is scrutinized by the most acclaimed critics from all over the world on parameters, which include a total package of strategy, creative, database usage, planning and of course, superlative results, states an official release.
Commenting on the win, Wunderman VP Manas Mohan says, “Leading the way with creatives that ‘work’ has always been second nature to Wunderman, across the world. It therefore gives me great pleasure to announce that Wunderman India, Mumbai has won the coveted ECHO Leader award at the DMA International ECHO Awards, 2005.Last year Wunderman Delhi had reached the finalist position in the Echo awards and I am proud that this year we have won the Leader award, it only goes to prove our strive for excellence”.
The DMA is the association of direct marketing agencies based in New York. Started in1930, The DMA International Echo Awards have honored outstanding direct response campaigns from around the world. The entries go through three rounds of meticulous and tough judging.
The selection and judging procedure for this year’s awards started in April and was concluded in the first week of September. The awards ceremony was held on October 19th in Georgia, Atlanta.
Wunderman offers data solutions both in-house and through Knowledgebase Marketing, a wholly owned subsidiary and of course, best-in-class creative services. It combines broad-ranging capabilities in strategy and insights, customer dialogue and tele-services, media, interactive and promotions and mix well to deliver holistic, seamless client solutions. Its client roster includes global brands such as Ford, Microsoft, Citibank, Sears, Xerox, Roche, Telefonica, Danone, AstraZeneca, Club Med, AT&T, Burger King and Kraft.
Its clients in India include Castrol, Jet Airways, Citibank, Ford, Microsoft, Accenture and British Council among others. We create customer experiences that build brands, initiate true dialogues and drive action consistently and successfully, in offices worldwide, the release adds.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
