MAM
Disney Channel crowns Bangalore’s Siri as Doy Princess
MUMBAI: Disney Channel’s Doy Princess hunt for ‘My Little Princess’ has finally come to an end.
Five girls from different parts of the country have won the title of the ‘Doy Princess’ on Disney Channel. And what’s more… 12 year old Siri N S from Bangalore has been crowned ‘My Little Princess’ and she went on to win a three-day trip to Hong Kong.
Saloni Mittal (Aligarh), Navpreet Kaur (Ludhiana), Uzma Sayed and Nirali Aimera (Mumbai) were the other lucky winners.
Accompanied by beaming parents to the coronation held at Mumbai, all five winners embarked on their royal journey with a chance to star in vignettes on Disney Channel, where they shared grooming tips befitting a princess with Disney Channel viewers.
The Princesses were selected based on the best drawing entry of their own imaginary Princess and the correct answer to a simple question. Disney Channel also showcased the top 25 entries till mid-September on-air with Princess hopefuls in a collage with their drawings. All contest entries received a participation certificate and Doy goodies applauding their efforts.
Walt Disney Television International (India) director marketing and communications Tushar Shah said, “This promotion on Disney Channel aimed to nurture kid’s creativity, talent and encourage them to achieve their aspirations by providing a unique gratification for girl viewers. The promotion enabled them to actually be a ‘Princess’ just like their favourite classic Disney Princesses while allowing a perfect integration of brand philosophies for both Disney and Doy Princess.”
VVF Ltd vice president – personal care Piyush Jindal said, “Disney was a perfect channel for us to reach out to young consumers. We were delighted by the involvement shown by them and their equally elated mothers. By offering a quality product and by associating ourselves with a premium channel, we were optimistic about the success of this promotion and we look forward to a long term association.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
