MAM
HP enters digital entertainment segment with Pavilion PCs
BANGALORE: Hewlett Packard India (HP) has launched in New Delhi their new range of HP Pavilion PCs to enter the digital entertainment segment.
Featuring the one hub remote control, the new HP Pavilion PC range offers consumers one-button remote access to all their home entertainment needs, whether it is to play, record and pause live television; watch and control DVDs; listen to and store music; share digital photos and movies or gain access to computer games and music on demand, states an official release.
The HP Pavilion also offers additional features like High – Definition video, online spotlight, LightScribe and Extreme DVD.
HP, VP Personal Systems Group Ravi Swaminathan said, “We see three very distinct consumer segments in the Indian PC market. The first segment wants a PC purely for Internet access and email. The next segment uses the PC for basic computing and entertainment. The third segment wants a lifestyle gadget, going way beyond just a mere PC. It is the demand in this segment that the new Pavilion range is aiming to fulfill.”
HP is looking at targeting consumers for this range through HP Experience Zones. At the Experience Zone, the consumer can touch, feel and experience the product before actually buying it. The store provides the consumer with a product experience exactly as if he/she was in his/her house using the product.
The company presently has 194 exclusive premium retail outlets in India and plans to open 50 more across the country by the coming year.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
