MAM
Turner, Mobile2Win ink interactive wireless solutions deal
MUMBAI: Turner International India Pvt. Ltd. has entered into a strategic tie-up with Mobile2win India in order to capitalise on the expanding wireless and emerging technologies business in India.
The company announced that the new short code for Turner’s channels – CNN, Cartoon Network and Pogo – will be 8558.
Turner International India Pvt. Ltd managing director Anshuman Misra said, “Globally, wireless has become a huge industry and is a technology of the future, which can only grow. With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium of increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many platforms possible.”
“In order to maintain our leadership in this rapidly changing and dynamic industry, it is imperative that we move with the times. Keeping our past successes with this medium in mind, I am positive that our association with Mobile2win will prove fruitful while adding more value to our many loyal viewers across India,” he added.
Mobile2win India head – alliances Shefali Sardudkar added, “Mobile2win, with its expertise in creating effective interactive solutions and rich content will add value to Turner India by offering innovative wireless solutions to its viewers. The already popular shows and characters of Cartoon Network and Pogo will now be available on the small screen in a variety of genres, while CNN viewers can enter SMS contests as well.”
Mobile2win will create SMS and IVRS solutions and also, premium mobile content like ringtones, wallpapers, themes, MMS cards and games. Going forward, Mobile2win will also create a WAP site for the Turner group, to showcase the content of Cartoon Network, Pogo and CNN that will be available for download.
Kids can now participate in SMS contests developed for Pogo’s fourth original production Bam! Bam! Bam! Gir Pade Hum and Pogo Amazing Kids Awards 2005, via the new short code 8558.
As the year progresses, Cartoon Network’s Toon Cricket 2005 will also add mobile interactivity to their promotional plans. Further, CNN will also use the medium to offer SMS contests.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
