MAM
Mauj creates ‘Sarkar’ game for CellOne GPRS users
MUMBAI: Mauj wireless solutions provider has announced the launch of a game, Sarkar on Cell One Galaxy – BSNL’s GPRS portal.
Abhishek Bachchan star of Sarkar, unveiled the game at a press conference, which was held in New Delhi.
Cell One users will now be able to download content such as exclusive videos, games, wallpapers, contests etc of the movie Sarkar along with lots of other exciting Bollywood content, informs a media release.
The services are exclusive to Cell One subscribers and have access to the game, wallpapers, movie clips, themes, etc
BSNL CMD Anil K Sinha said, “Today, downloads form a significant part of revenues for cellular providers and nothing connects with the common man like Bollywood.
“Film-based games and content are a rage with people and hence we want our subscribers to have the best wireless content available. The game, Sarkar, powered by Mauj, is another step in that direction.”
Mauj COO Arun Gupta said, “India has seen tremendous growth in the mobile gaming and content market and is set to become one of the largest individual markets by revenues and users.
” Bollywood has been one of the main sources of entertainment in this country and we are working with film production houses as well as cellular operators to bring this content on Mobile Phones. Cell One is an apt vehicle to drive this. Mauj has always been at the forefront of producing quality wireless content. With more such tie-ups with Bollywood production houses and cellular operators, we are looking to take the mobile entertainment experience to a whole new level.”
Mauj has a tie up with Ram Gopal Verma Productions and K Sera Sera to develop and provide wireless content for their existing as well as upcoming movies.
Recently, Mauj had released content from the Ram Gopal Verma Production’s movie D, which received a rousing response from avid Bollywood fans.
Mauj has tie-ups with many other Bollywood production houses such as Rajshri Productions, UTV, FilmKraft, etc. to provide games, wallpapers, ring tones and other wireless content.
Speaking at the occasion Ram Gopal Verma said, “We have partnered with Mauj for wireless content for all our past movies like Bhoot, Vaastu Shastra, D, Ab Tak Chappan etc. We have had a fantastic experience with Mauj. We believe this partnership with Mauj and BSNL for Sarkar will go a long way in the evolution of the mobile entertainment media in India.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
