MAM
FremantleMedia sells doc to US pubcaster PBS
MUMBAI: Fremantle International Distribution (FID), the distribution arm of global production outfit FremantleMedia, has licenses The Story of 1 to US pubcaster PBS.
The Story of 1 was originally commissioned for BBC1 in the UK. The one hour documentary special was created by UK independent producer, Impossible Pictures, the award-winning producers of the Walking With… series and has now been sold to broadcasters in 10 territories, including ABC Australia, Tran TV in Indonesia, RTM in Malaysia and TVNZ in New Zealand.
FID MD David Ellender says, “The Story of 1 is perfect for PBS. It is a fascinating show with a universal theme that can be enjoyed by audiences of all ages. It is simultaneously educational while engaging the viewer through skilled story telling and excellent production values.”
The Story of 1 is a documentary special about the origins and importance of mankinds most important discovery the number ‘one’. The Story of 1 is hosted by writer/actor/director Terry Jones who has also written and presented documentaries such as Medieval Lives and The Crusades.
In The Story of 1 Jones takes the viewer on a mystery tour through history to reveal how the discovery of numbers has enabled every human creation throughout time and, ultimately, the evolution of the human race.
MAM
Edelman elevates Siddharth Panicker to head of Mumbai office
Financial services veteran steps up after nearly 15 years at the firm
MUMBAI: Edelman has elevated Siddharth Panicker to head of its Mumbai office, promoting a long-serving leader who has spent nearly 15 years building the firm’s financial services franchise in India.
Panicker has held a series of senior roles at Edelman, including associate vice president, head – financial services, and VP & head – financial services. In these positions, he led the development of the firm’s financial services practice, advising C-suite clients across investment banking, private equity, NBFCs, fintech, disputes, litigation and life insurance.
The promotion reflects his track record in corporate and financial communications, strategic counsel and leadership, as Mumbai remains a central hub for India’s financial and professional services sectors.
Earlier in his career, Panicker gained industry exposure through internships at Nalco Water, part of Ecolab, and MSL India.
His elevation underlines Edelman’s focus on leadership continuity and deep sector expertise as clients navigate increasingly complex regulatory, reputational and market environments.







