News Broadcasting
Channel7 to launch ‘Bas Zindagi – It’s life’ & ‘Mein Bhi Jasoos’
MUMBAI: With news and current affairs channels going gung-ho about non-news shows to cater to all demographics. The latest entrant in the news block, Channel7 is all set to launch two new non-fiction programmes Bas Zindagi- It’s life and a detective show Mein Bhi Jasoos.
Speaking to indiantelevision.com, Channel7 head programming Saritaa Joshi confirms the information and adds, “Bas Zindagi- It’s life and the detective show Mein Bhi Jassos are one of its kind on Indian television screen.”
Joshi says, “We create shows, which have never been showcased earlier and also design formats, which are unique in its nature. Our channel is perched on diverse and comprehensive mix of programming with news and focuses on non-fiction programmes for our viewers.”
“Lately, the channel has tied up with IMG, for the reality hunt show Scorpio Speedster, which is clearly an indication that we want to cater to viewers through different genres,” concludes Joshi.
All the glamour and the glitter of showbiz, there is a life behind Bas Zindagi -Its’ life, which is slotted for Sunday viewing at 8:30 pm. The show will screen the life beyond hits and flops of the superstars. The high note as well as low note of every personality will be brought out in the show.
Speaking about Bas Zindagi -Its’ life, she offers, “We are not here to sell the actors’ movie, the show has been shaped looking at different facets of the actors life. It is ‘Kirdar Ki Peeche Aasli Zindagi’, of the big stars such as Small B- Abhishek Bachan, Lata Mangeshkar, Saif Ali Khan to name a few.
Bas Zindagi will be anchored by the former NDTV hand Chuman Das.
Channel7 at present features Premium 7 which airs on Saturday at 8:30. The channel invites four people from all demographics to watch the latest movie and dissect the movie with the anchor of the show.
Besides being packaged with latest Bollywood news, on a lighter note, the show encloses varying facets of Bollywood movies in every episode. In the past, the show had featured how dialogues have changed over a period of time from the era of Rajesh Khanna to the present.
The channel also showcases the charismatic world of Bollywood and Hollywood through a daily show 7Sitare. While Bollywood forms an important element, crime based shows also figure as an integral component of the content matrix.
Kya aap Jassos Banna Chahti Haye! this teaser will well be visible on Channnel7. The channel is launching an interactive detective show Mein Bhi Jassos which will kick off on 23 September.
The interactive crime based show is slotted for 11 pm. Channel7 recently, created an exclusive band — Crime Band — for its all crime shows, which airs from Monday to Friday at 10:30 pm to 11:30 pm. The subjects covered range from scams to the savagery of a love turned sour, from a look into the world of juvenile crime as well as an insight into the world of forensics.
Mein Bhi Jassos, the interactive detective show, engages the viewers to solve the mystery. The show will provide clues and the viewers will stumble on evidences about unsolved mysteries. The viewers can respond to SMS 7272 and win megabuck prize for being the first to solve the mystery.
Channel7 at present features crime shows which includes, Giraftaar Raaz, Masoom and Deewangi.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
