Kids
CBBC to energise content with new commissions
MUMBAI: UK pubcaster the BBC’s children’s channel CBBC’s acting controller Richard Deverell has announced a raft of new commissions to add an energising new twist to the broad mix of children’s programmes on the channel.
Deverell said, “I think these new commissions demonstrate our ambition to deliver programmes of great originality and distinctiveness. We have just overhauled our in-house commissioning to make it more inclusive and collaborative.This comes hot on the heels of the restructuring of our independent commissioning system to ensure we are getting the best, most creative ideas through.”
Launching in April 2006, RU Game? is an ambitious new cross-platform daily magazine show for breakfast time which tackles children’s universal experience of growing up and empowers them to meet life head on.
Science is the subject under the spotlight in 101 Things To Do With Ice Cream. This new format, to launch first as a web proposition, will take the audience on a journey of discovery of science fact and science trivia through witty and lateral connections.
Meanwhile Beat The Boss will celebrate children’s entrepreneurial skills as they battle against the bosses to beat them at their own game. Magazine Programmes executive editor Reem Nouss will executive produce all three of these projects which are being made by CBBC in-house production.
Also commissioned is Newsround Investigates. It will be occasional half-hours taking an in-depth, investigative look at issues which profoundly affect children’s lives. The first of these will transmit next year and intermittently throughout the year and Roy Milani is to executive produce.
All these new commissions are being made by CBBC In-house production and were commissioned by outgoing controller Alison Sharman.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
