Kids
Nick US’ ratings surge
MUMBAI: Kids brand Nickelodeon continues to grow from strength to strength in the US. It has announced that it finished November 2005 by getting double-digit increases in ratings from October across all kid and ‘tween demos.
For November the network averaged a 4.0/1.3 million for kids aged 2-11. This represented an increase of 18 per cent versus October’s total day ratings. This was on par with November’s 2004 ratings. With kids 2-5 years old Nickelodeon earned a 4.6/564,000. this was up 14 per cent over last month, and with kids aged 6-11, Nickelodeon earned a 3.7/730,000, 20 per cent over last month.
Among tweens 9-14, Nickelodeon earned a 2.8/569,000. This marked an increase of 23 per cent over last month and an increase of 12 per cent over November 2004. Nickelodeon brought in about 2.3 million total viewers (P2+), and increase of 19 per cent versus October and on par with last year.
The monthly ratings increase was driven by the success of Nick’s Veteran’s Day television events, Nick Jr.’s preschool properties, and the successful Teenick block, which has kept Nick as the top ‘tween destination:
The half-hour special episode of SpongeBob SquarePants “Where’s Gary” on 11 November 2005, marked the highest-rated programme on the entire TV landscape with kids aged 2-11 for the year behind the Super Bowl and the Super Bowl kick-off, and the highest-rated play on all of cable with kids 2-11 years old and kids aged 6-11 in 2005. Where’s Gary was the highest-rated episode of SpongeBob ever with kids of ages 6-11. Where’s Gary triumphed with kids 6-11 years old, averaging a 17.4/3.4 million kids aged 6-11, up a huge 177 per cent versus year-ago levels.
The Nick Jr. block maintains the top five preschool shows on commercial television, and is averaging a 6.1/753,000 kids aged 2-5 in November. Dora the Explorer, in its one-hour special Dora’s Dance to the Rescue on 11 November proved to be a hit, marking the second highest programme on all of cable with preschoolers aged 2-5 in 2005. Dance to the Rescue earned a 11.2/1.4 million up by 54 per cent versus last year.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
