News Broadcasting
AOL adds MTV’s RSS feeds to video search engine
MUMBAI: US internet service provider AOL has announced that its video search engine will now feature RSS feeds from MTV US’ programming services.
Video content from Comedy Central, Logo, MTV, Nickelodeon and VH1 Web sites are now accessible through AOLs video search engine. This is available through the AOL.com portal’s Video On Demand www.aol.com/video, AOL Search www.aolsearch.com and on the AOL service. In addition, Singingfish a video and audio search engine and its network of search properties will also feature content from MTV.
AOL Media Networks executive VP Kevin Conroy says, We are excited to work with MTV Networks to further extend our leadership in video search and provide consumers with one of the most comprehensive sources for discovering the breadth and quality of video content available across the Web.
MTV Networks chief digital officer Jason Hirschhorn says, From The Daily Show and Lazytown to Unplugged and My Fair Brady MTV Networks library of video programming is vast and in-demand. Through AOL video search, consumers now have access to some of the most sought after and beloved programming available on the Web. This extends our quest for ubiquity and will help drive traffic to our destinations.
AOL’s video search engine delivers a repository of video content online in key categories from entertainment to news. Its database draws from the AOL video on-demand archive of more than 18,000 licensed and originally produced video assets.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
