Kids
Disney Channel backs inter school festival in Mumbai
MUMBAI: Disney Channel has partnered with the Beacon Blaze inter school festival in Mumbai, which is scheduled to take place at the Bandra MMRDA grounds on 10 and 11 December.
The Beacon Blaze inter school festival is one of the biggest annual inter school fests in Mumbai wherein 30 schools will be participating. At least 20,000 kids and families are expected to visit. The winners will get Disney Channel goodies.
Speaking on the reason behind this association, Walt Disney Television International (India) director – marketing and communications Tushar Shah said, “On our agenda is to take the Disney brand experience to the ground level. There are very few direct touch points with kids today – one is the schools and the second is the television medium itself. Since the Beacon Blaze inter school festival is probably the only organised event of its kind in Mumbai, we thought it would be a good opportunity for us to reach out to the kids there and communicate what is relevant.”
“We will be looking at identifying similar opportunities across the country to reach out to a large section of our target audience. Interactivity and ground experience is what Disney aims to achieve through this. As far as the Beacon Blaze inter school festival is concerned, if we see value in this event this year, then we may look at associating with it next year too,” Shah added.
The Band of Boys and Indian Idol finalist Rahul Vaidya will also be performing at the competition. Apart from this, celebrities like Aamir Khan, Saif Ali Khan, Sushmita Sen, Perizaad Zorabian and Urmila Matondkar will be giving away the prizes.
Disney Channel, as a presenting sponsor, of this fest will use this as a platform to reach out to more than 20,000 kids and interact with them. Kids at the event will also get an opportunity to feature on Disney Channel.
One winner will feature exclusively on the channel through a lucky draw that will be announced on 12 December. Also kids will be captured through candid camera by the Disney crew and will be featured on the channel.
The channel is also creating a whole lot of excitement with games that kids can play at the Beacon Blaze inter school festival and win prizes.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
