MAM
Lowe India receives accolades galore at Asian awards
MUMBAI: Lowe India has received international accolades for its creative work in two of the most recent international advertising festivals. The agency has bagged six international awards within a span of a fortnight, making Lowe the agency with the highest number of awards from India at these festivals.
Lowe India recently won three awards at the Asia Pacific Advertising Festival, or ‘AP AdFest’ hosted at Pattaya, Thailand and the agency followed it up by becoming the leading Indian ad agency with another three awards at the Asian Advertising Awards by Media Magazine held on 21 April in Shanghai.
At AP Adfest, Lowe won the silver for S-Mart Basmati (Film), the bronze for Rexona (Outdoor), bronze for St. Gobain (Film) and a shortlist for Samrat Tractor (Film Campaign Category). Although having the least number of entries, the agency won a ‘Spike’ (equivalent to gold) for Saint Gobain, a ‘finalist’ (equivalent to silver) for Samrat Tractors, and a ‘certificate’ (equivalent to bronze) for ‘Save the Trees’ campaign at the Asian Advertising Awards by Media Magazine Awards.
At the AP Adfest, Lowe India also became the only Indian advertising agency to rank amongst the top 20 creative agencies in Asia.
Commenting on Lowe’s recent streak of International Awards, Lowe India national creative director R. Balkrishnan said, “Participation in such awards allows us to benchmark our work against the best in the world. We are very happy to know that ads made specifically for Indian audiences are being appreciated internationally, which demonstrates the strength of Lowe’s creative capabilities.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
