MAM
Top five global influencer marketing agencies
Mumbai: Influencer marketing has emerged as a potent force, capable of connecting brands with their target audience in unique and compelling ways. To ensure your influencer campaigns stand out and deliver remarkable results, it is crucial to partner with industry-leading influencer marketing agencies. Here, we present the top five global influencer marketing agencies that are spearheading innovation and setting the industry’s gold standard.
1. Mad Influence – where the magic of influence comes alive!
Mad Influence is a global 360-degree influencer marketing agency with a captivating network of talented influencers, content creators, and remarkable brands from India and around the globe. Mad Influence has there offices in Delhi, Mumbai, and Dubai. They offer end-to-end campaign management, strategic content planning, expert media buying, and top-notch production services. With a stellar track record of over 5,000 triumphant campaigns, they’ve worked with industry-leading brands from various sectors like FMCG, entertainment, and automobiles to name a few. Their creative prowess extends to extraordinary partnerships with renowned production houses and music labels. Moreover, their creative expertise extends to exceptional collaborations with renowned Bollywood production houses and music labels as well.
2. NeoReach – data-driven excellence
NeoReach, headquartered in Orlando, is a full-service digital influencer agency with offices in Los Angeles, San Francisco, and Austin. They excel at influencer sourcing, performance reporting, and everything in between. NeoReach uses data-driven insights, including competitor audits and audience demographics matching, to craft launch strategies on major social platforms. They handle all stages of influencer marketing, from introduction and contract negotiation to deployment and payments.
3. Viral Nation – influence amplified
Based in Toronto with offices in Kitchener and Christ Church, Viral Nation is a global influencer marketing agency and a talent agency for influencers. They work with influencers on platforms like Facebook, Instagram, and Snapchat while representing and securing endorsements for top influencers. Viral Nation offers full social media representation for influencers, helping them work with brands and ensuring proper compensation.
4. Kairos Media – standing out authentically
Kairos Media, headquartered in London with offices in Manchester and New York, is a social-first creative agency that targets Millennial and Gen Z consumers globally. They use a 360-degree approach, combining data and creativity to deliver over five times the success of traditional media buying. Working with 75,000 influencers across 55 countries and 20 languages, Kairos Media has partnered with major brands like Facebook, Kelloggs, and Samsung.
5. HypeFactory – AI-powered influence
HypeFactory is a global influencer marketing agency with an impressive presence in multiple countries like Cyprus, Serbia, Thailand, Indonesia, Spain, Australia, Hungary, Lithuania, Poland, Israel, Finland, Armenia, China, South Korea, the Philippines, and the United States. They operate at the intersection of technology and creativity, utilizing their HypeAuditor tool and advanced AI technologies to select the best influencers for your campaigns. HypeFactory uses comprehensive and accurate data to identify the most suitable influencers, measure audience quality, and predict campaign outcomes before they even start.
In the world of influencer marketing, these top agencies are setting the bar high with their unique approaches, data-driven strategies, and impressive global reach. Choose the agency that aligns best with your brand’s goals and watch your influencer campaigns soar to new heights.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
