MAM
Star One takes a cue from ‘Friends’ for its ‘Re-Mix’
MUMBAI: Star One show Re-Mix which deals with the high school ‘junta’ has designed a music video of their title track. Taking a leaf out of NBCs Friends, whose title track I’ll be there for you turned into an anthem of sorts, the channel is propositioning a merchandising campaign for a leverage.
Post launch of the show, the channel is examining the possibilities of tying up with companies for merchandise. It also plans to release a music album based on the show. Re-Mix has around seven to eight songs in the story line. “There is tremendous potential for an album by default,” points out Star One VP content and communication, Ravi Menon.
The Rembrandt’s music video for the Friends also enabled NBC to generate healthy revenue through merchandising like calendars, notebooks, mugs, T-shirts, video and DVD box sets .
“We feel it’s a huge promotional opportunity for the show as well as a great branding exercise. Tailored for teenagers, the channel is also looking at the clothelines and other merchandising opportunities. It will be a win-win situation as even the clothesline manufacturer will benefit from the popularity of the song, ” explains Menon.
Star is no doubt hoping that its title track for Re-Mix generates the same phenomenal effect as of Friends.
The track has been recorded by Aasma who shot to fame with Channel [V] Popstars 2. The music album has been directed by Jaya Peter, written by Rizvi, the music is composed by Pritam. The 3.5-minute title track intends to create rhapsody.
The melody is energetic and exactly targets the attitude of the youth which can well be identified. “There will also be interactive initiatives around the show. One initiative that the channel has planned is to conduct contests which will allow the teenagers to pursue their dreams and seek fame as a lyricist or as a musician, Menon adds.
“One promotional tool that Star will use to promote the song is by inviting DJ’s to play the song at nightclubs and discotheques,” Menon elaborates. The approach is that the teens frequent these hangouts a lot. Menon adds that the show has the potential to exploit the gamut of television music for commercial purposes which is one aspect that the Indian television industry has not exploited thus far.
The Channel is also burning its group’s music arms Channel [V] and Radio City 91 FM for extensive promotions. The title track is being played on Channel [V] while Radio City 91 FM is airing the theme song which is part of its regular playlist.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
