Brands
Customers receive HOP Electric Mobility’s e-2Ws with open arms
Mumbai: HOP Electric Mobility, a leading electric two-wheeler manufacturing brand, on the auspicious occasion of Dhanteras and Diwali express gratitude to discerning customers who have exhibited encouraging response to the company’s festival season dhamaka of special offers/ discounts during this period. Enthusiastic buyers received their HOP Electric e-2Wheelers – LEO and LYF scooters (high-speed and low-speed variants), and OXO high-speed e-motorcycles with open arms, as 1 EV was delivered every 2-minutes to customers on the festive days during the working hours, taking total sales to more than 500 vehicles.
HOP Electric Mobility founder & CEO Ketan Mehta said, “The festive season has proved to be a turning point for the electric vehicles’ segment, which continued the momentum from previous month when more than 71,000 electric two-wheelers were sold, according to Govt. estimates. The season presented a unique opportunity for people to join the green-mobility bandwagon, while also taking advantage of these incredible deals. We thank our customers, who expressed their trust in our brand vehicles and aligned with a common goal to contribute to a sustainable future for our planet.”
HOP Electric e-scooters were available for as low as Rs 69,000, and the deals got even better with their monthly EMI options – the LYF model for just Rs 1,899 per month, and the LEO for Rs 2,199 per month; while the high-speed e-motorcycle OXO for Rs 3,499 per month. These offers also come with a 0% down payment, benefits of up to Rs 5,100, and flexible EMIs.
HOP e-vehicle solutions are the result of extensive research & development and engineering efforts. In their connected stack named ‘HOP Nuron’ for OXO – the high-speed electric motorcycle, customers have dedicated support features in the application. They can call an RSA, book a service, or find a charging station /service station in the ‘Nuron Mobile App’. HOP Nuron connected platform also enables the company to run a remote diagnosis and over-the-air support. Upgraded HOP OXO with top speed of 95 kms/h prices start at Rs. 1.33 lakh ex-showroom onwards.
The e-scooters boast distinctive features that set them apart from other electric two-wheelers. These include an impressive range of up to 125 km, a robust 72V architecture, high-performance motors capable of tackling steep slopes with a loading capacity of 180 kg for both HOP LEO and LYF models, a spacious 19.5-liter boot, connectivity features such as Internet, GPS, and a mobile app, and much more. HOP LEO e-scooter comes in High-Speed registered and low-speed non-registered variants priced at Rs. 96,000/- and Rs. 83,250/-; while HOP LYF comes in low-speed non-registered – priced at Rs. 70,875/-.
Additionally, HOP LEO and HOP LYF offer premium features like park assist, a reverse gear with a speed of up to 5 kmph, a side stand sensor, three ride modes including a reserve mode, an LED console, dual disc brakes, USB charging, a remote key, and security features like an anti-theft alarm and anti-theft wheel lock.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
