MAM
Max to go big bang with blockbusters in Ist quarter 2006
MUMBAI: After keeping a low profile in 2005, Set India‘s movie and special events channel Max is now padding up for the big battle of 2006. The channel has chosen the auspicious occasion of 1 January 2006 to kick off a set of activities on the movie front. |
Max will unleash a slew of blockbuster movies through the Sunday 1 pm slot. Some of the hit movies the channel has lined up include Mangal Pandey, Veer-Zaara, Parineeta, Kaal, Iqbal, Dus and Waqt. The campaign will kick off with Yash Chopra‘s Veer Zaara telecast on the New Year Day. The following Sunday, on 8 January, Max will telecast the Bachchan-Akshay starrer Waqt. “What we have lined up is a very aggressive calendar of blockbuster movies. This will be the channel‘s driver activity for the January to March quarter period of 2006,” says Max business head Albert Almeida. |
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Mid 2005, Max launched the Sunday vertical band Sunday Houseful which runs from 9 am to 9 pm. According to Almeida, the Sunday slot delivers 1+ TVR over a 12 hour period. “This is not just a rating driver but a huge revenue opportunity for Max. In terms of strengthening our bands, we have made significant additions to our library. These brand new blockbusters are part of that strategy,” says Almeida.
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 “Max has consistently set benchmarks in the industry with its innovative marketing and promotional campaigns, receiving accolades in India and internationally. This time too, supported by an innovative and groundbreaking campaign, the big blockbusters on Max are sure to enthrall viewers and re-enforce Max‘s commitment of fuelling their passion for movies,” says Almeida. |
Max has christened the Sunday blockbuster movie marketing campaign as Saal Ke Sabse Bade Blockbusters. The campaign, covering on air promos, radio, print and outdoors, breaks on 28 December. On ground activities will be held in towns and cities through van promotions. The channel will also attempt to create a buzz in multiplexes and cinemas.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
