MAM
ING Vysya Life launches insurance advisor blog portal
BANGALORE: With competition heating up in the life insurance sector, private life insurance companies are finding new ways to lure customers. What ING Vysya Life (INGVL) is doing to cut through the clutter is bringing together insurance advisors and customers through a blog. |
NGVL MD and CEO Frank Koster unveiled the blogging portal www.pickuradvisor.com, through which customers can interact with top life insurance advisors online. They can get answers to their insurance queries and engage in a conversation with their chosen advisor, states an official release. |
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“This is portent of the future; we have brought together advisors and customers in a fresh new way using cutting edge technology. The service empowers potential customers to view various featured advisor profiles on the site and then choose the advisor they would like to interact with and later meet. Our top advisors get a chance to leverage their knowledge and advisory capabilities to a larger group of potential customers” said Koster. |
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INGVL is bringing in a new type tool for selling insurance that will add to the older method – feet in the street. The target is the 12 million plus and growing internet users in India. The portal is pilot project for ING globally and has been funded by a grant from the Amsterdam based company‘s global e-business project. Once tested successfully in India ING wants to take the service to other markets across its 50 countries, the release adds. |
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
