MAM
Spanish Sportsya inks deal with Hispanic Media
MUMBAI: Sportsya, the production and distribution of Spanish sports content, signed an agreement with Hispanic Media, Inc. (HMI), the leader in online Hispanic content, to become its official sports channel.
Through this agreement, 2.5 million monthly unique users of HMI will have access to the most extensive sports coverage produced by Sportsya, a highly regarded name in sports in Latin America and among Hispanics in the United States.
Sportsya president and CEO Daniel Canel said, “The alliance makes us all strong; it allows Sportsya to continue expanding it sports coverage and become a stronger supplier of content for different media outlets, from internet to television, from radio to mobile. This is one more vote of confidence that supports the high-quality journalistic content of Sportsya.”
“Our focus on passion-driven online content for US Hispanics led us to Sportsya as a natural partner in the sports arena. Furthermore, this alliance is another step in consolidating Batanga.com as the premier online destination for US Hispanics,” said HMI founder and CEO Rafael Urbina.
This new alliance is another in the list of successful contracts this year for Sportsya, which reflect the company’s growth and its constant commitment to offer the best in sports coverage to the different markets and media.
Currently, Sportsya offers its mobile service TiTulares Al Momento (a Telemundo affiliation) which allows thousands of customers nationwide to receive their sports coverage on their cell phones.
Sportsya also offers in GolTV (a soccer-only channel) the latest news and scores through its Sports Ticker or barra de noticias, which is also offered by the Argentinean sport channel América Sports.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
