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MediaOne Global PBT surge by 182.6 per cent in Q2
Mumbai: MediaOne Global Entertainment Ltd unveiled its Q2 FY25 financial performance on 14 November 2024. The unaudited results showcased an intriguing blend of resilience and recalibration as the company navigates a volatile entertainment sector.
Despite a subdued operating income compared to Q2 FY24, MediaOne demonstrated impressive cost management and operational agility, culminating in a profit before tax (PBT) of Rs 594.50 lakh—a remarkable 182.6 per cent surge from Rs 210.31 lakh in the same quarter last year. The after-tax profit stood at Rs 422.10 lakh, marking an impressive 100.7 per cent increase from Rs 210.31 lakh year-on-year.
The total income for Q2 FY25 came in at Rs 2,412.40 lakh, down marginally by 2.6 per cent from Rs 2,475.14 lakh in Q2 FY24. This decline stemmed largely from reduced production revenues, which saw a 10 per cent dip. Nevertheless, MediaOne’s strategic foray into exhibition income generated Rs 2,202.40 lakh—a commendable first-ever contribution to total income.
Total expenses saw a substantial reduction, dropping by 17.7 per cent to Rs 1,817.90 lakh from Rs 2,209.35 lakh in Q2 FY24. Key contributors to this achievement included:
– Depreciation and amortisation: A deliberate rationalisation effort capped these expenses at Rs 67.24 lakh, compared to Rs 133.96 lakh in the previous year.
– Employee benefits: Held steady at Rs 18.84 lakh, reflecting careful workforce management.
– Production cost efficiencies: Optimised material consumption resulted in a significant 15.3 per cent savings year-on-year.
The company’s financial prudence is evident in its strengthened cash flow from operations, which climbed to Rs 2,323.97 lakh in H1 FY25, compared to a negative outflow of Rs 177.70 lakh in H1 FY24. Furthermore, its short-term borrowings reduced by Rs 44.78 lakh, contributing to a healthier liquidity position.
Despite these achievements, total liabilities rose to Rs 6,544.78 lakh as of 30 September 2024, an increase attributable to long-term financial commitments aimed at supporting upcoming projects.
The results signal that MediaOne Global’s focus on sustainable, profitable growth is paying off—a promising trajectory as the entertainment industry braces for technological disruptions and evolving consumer dynamics.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
