AD Agencies
MullenLowe Lintas Group India recognised as one of 100 best companies for women in India
Mumbai – MullenLowe Lintas Group India has recently been included in the esteemed list of the “100 Best Companies for Women in India” by Avtar and Seramount. This recognition underscores the Group’s unwavering commitment to gender equality and highlights the company’s efforts to create an equitable and empowering workplace, especially for women.
This accolade uniquely places MullenLowe Lintas Group as the only advertising agency from India, in the company of other admired corporations like Bayer, Aditya Birla Group, HP, Mondelez and Accenture. All these corporations, share a commitment to advancing gender diversity in the workplace, and some of them who also happen to be the agency’s clients.
Congratulating the agency on this big moment, MullenLowe Global CEO Kristen Cavallo said, “It’s no surprise the team in India has been recognized as one of the Best Companies for Women. It’s a place where smart thinking is highly regarded, creativity thrives, and people feel valued. I’m really proud of the leadership in India and it’s an honor to share this acknowledgment with other great companies.”
Avtar, India’s premier Diversity, Equity, & Inclusion solutions firm along with Seramount, a strategic professional services and research firm dedicated to supporting high-performing, inclusive workplaces in the United States, conducted the eighth successive edition of the Best Companies for Women in India (BCWI) study in 2023. The application form with close to 300 questions, required applicant companies to provide data of high-order granularity on their practices, programmes and policies to ensure gender inclusion at their workplaces.
Sharing his pride over the recognition, MullenLowe Lintas Group CEO Subbu said, “At MullenLowe Lintas Group, we have won many awards over the years. Awards of every kind for creative and strategic excellence, across all countries. But this is an award we will cherish the most. It is the first of its kind won by an advertising company in India, making it a truly wow moment for all of us. It is a real tribute to all the brilliant women who have graced us with their skill, intellect, and talent. For us, this award celebrates all the women who have ever walked the halls of MullenLowe Lintas Group. And we vow to make it a place where women can find peace, prosperity, and an environment to unleash their infinite potential.”
MullenLowe Lintas Group India has consistently championed diversity and gender equality through a range of initiatives and policies. The company’s commitment to providing equal opportunities, promoting women’s leadership, and nurturing a supportive work environment has been pivotal in securing this prestigious recognition.
MullenLowe Lintas Group HR director Garima Pant said, “Our people practices are designed to support women in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice,” she further added “Our focus is to continuously work towards improving on our own efforts. We participated in this study because we want to measure ourselves with the best in the industry.”
Over the last eight decades the agency has built an inclusive, diverse, and admirable environment. With over 39 per cent female representation among the network’s employees, it continues to play an active role in the dialogue on gender equality. The organisation’s Apex DEI Council, Women of the Future, Gender Neutral Parental Leave Policy are some of the noteworthy initiatives positioning itself as a coveted employer in the industry.
The Group provides its employees universal primary caregiver leave (26 weeks – maternity leave), preferential parking for expectant and new mothers, mother’s room, and coverage of OPD for vaccinations. They have assessed policies across the employee life cycle to build more equity in practices.
In addition, the Group has some one-of-a-kind policies in securing mental and physical well-being with people-friendly initiatives such as scheduled downtime, holiday homes and holiday travel reimbursement.
Commenting on the occasion, Avtar Group founder-president Dr. Saundarya Rajesh said, “It’s great to see an advertising organisation be a part of this list for the very first time. Creativity flourishes when perspectives flourish and by fostering an environment where women can thrive, MullenLowe Lintas Group is not just changing the game, they’re also creating a more vibrant, innovative, and equitable future for advertising, one idea at a time. Inclusion is an ongoing commitment; constantly innovating, focusing on growth aspirations of diversity talent, must be part of leadership priorities, always!”
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
