MAM
Fremantle Media bags rights to telenovela Betty La Fea in Europe
MUMBAI: FremantleMedia has announced that it has bagged the rights to roll out the hit Colombian telenovela format, Yo Soy Betty La Fea, (I am ugly Betty) in Europe.
Fremantle has acquired the rights from Colombian broadcaster RCN, which first aired the show in 1999. The novela went on to be a major hit in a number of other countries.
FremantleMedia CEO Europe, Latin America, The Middle East & Asia Pacific Doug Gluck said,”We are really pleased to be rolling out this hit format around Europe. The demand in telenovelas is going from strength to strength and as always FremantleMedia is ahead of the market. Betty La Fea is an example of a great telenovela formula. There is no doubt that broadcasters around Europe are as enthusiastic as we are.”
Fremantle’s acquisition builds on increasing demand for telenovelas on the international market. Recently, the company secured a commission for the format with John De Mol’s Dutch channel, Talpa. The local version of the telenovela, which is entitled De Liefdes van Lotte, is being produced by FremantleMedia’s Dutch production company, Blue Circle, and is scheduled to air in February.
A German version of Betty La Fea entitled Verliebt in Berlin is produced by FremantleMedia’s local production company, Grundy UFA. The series first aired in February 2005 and regularly attracted 4.5 million viewers, consistently exceeding the time slot average share by over 100% for adults 14 to 49.
The format of Yo Soy Betty La Fea follows a young woman who is bright, dedicated, innovative, kind but has one flaw – she is unattractive. She starts a new job surrounded by beautiful colleagues and tries to win the heart of her handsome boss.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
