Kids
Disney buys Pixar for $7.4 billion
MUMBAI: In a move that can only strengthen Disney’s hold on the animation sphere the media conglomerate has announced that it will acquire Pixar for $7.4 billion.
As part of the deal Disney’s own animation studio will be merged with Pixar. In the past Pixar and Disney made hits like A Bug’s Life, Toy Story and Finding Nemo. However there had been disagreements betwen former Disney chief Michael Eisner and Pixar CEO Steve Jobs. That had left the distribution of Pixar’s future films after the release Cars in doubt. However Robert Iger who took over from Eisner had been making serious efforts at mending the fences.
Pixar president Ed Catmull will serve as president of the new Pixar and Disney animation studios. Pixar’s creative lead, John Lasseter will be chief creative officer of the animation studios, and will also be an adviser in the design of new attractions for Disney theme parks around the world. Lasseter will report directly to Iger. Jobs becomes Disney’s largest shareholder in the company with a seven per cent stake worth a reported $ 3.5 billion.
Iger says, “With this transaction, we welcome and embrace Pixar’s unique culture, which for two decades has fostered some of the most innovative and successful films in history”.
Jobs says, “Disney and Pixar can now collaborate without the barriers that come from two different companies with two different sets of shareholders. Now, everyone can focus on what is most important, creating innovative stories, characters and films that delight millions of people around the world.”
Jobs and Iger spent a lot of time discussing how to preserve Pixar’s free-wheeling creative culture, which both described as the key to its unbroken box office success.
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Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
