Movie Channels
‘People’s Reporting’ rains down on the People’s Channel
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Mumbai, July 7, 2006: STAR News which first started the trend of Viewers turning Reporters in as early as 2003 with STAR Reporter, has consequently consolidated on ‘people’s reporting’ with a roster of such timely viewer reported stories, taking the mandate of its positioning as the ‘people’s channel’ that much further.
The recent heavy downpour on the 4th and 5th of July in Mumbai also provided a platform for people participation with hundreds of viewers sending in their narratives to be featured on the STAR News special feature “Aap Ka Bulletin”, which is only the most recent instant of people participation in an otherwise long roster of other such initiatives.  The roster includes stories and videos brought in on the devastating Tsunami of December 2004, the London Blasts of July 2005, the infamous Delhi blasts of 29th October, the ‘raging’ Meerut Fire of April 10th, the crushing earthquake in Pakistan-occupied-Kashmir at the turn of the New Year 2006 and numerous other instances reported via mobile clips, video footage, sms’ and emails reported in and telecast on STAR News. People’s Reporting has taken on a life of its own on STAR News, very often moving beyond reporting on facts into positive activism. At all the above instances people have sent in their reports in large numbers.
During the 26/7 Mumbai Deluge last year viewers braved flood waters and watery cesspools to bring in up-to-the-moment footage on life from the farthest corners of Mumbai. STAR News had then provided viewers an interactive platform, together with its own journalists to report on the happenings in Mumbai. STAR News’ reporting format had then redefined the parameters of crisis reporting. Viewers played an important part in reporting on missing persons, offering advisories on ground-level realities at different locations and reporting in to the studios with often personal messages, seeking to connect with families. These were featured under two campaign formats at the time on STAR News – ‘Aap Bane Reporter’ and ‘Hum Par Jo Gujre.’ One viewer had even shot images and composed a tongue-in-cheek song on the Mumbai rains! Amateur video footage, in-studio interviews, mobile video clips, sms’, emails and brave STAR News reporting had completed the first real-time viewer-led reporting on news television – a widely acknowledged feat.
People’s Reporting has been institutionalized on STAR News with email ids pictures@starnews.co.in and starnews@vsnl.net accepting stories, pictures and MMS clips while the phone numbers 022-66630137 and 022-66630099 serving as hotlines to receive viewer inputs.
Recently, on the successful completion of the 3rd Anniversary milestone for STAR News, the channel launched a new and unique service for it’s viewers – Khabar Hamari, Faisla Aapka; a 24- hours feedback mechanism that allows people to call in and express their views, opinions, suggestions or questions on a news story. A method of eliciting viewer interactivity, this service reinstates STAR News’ position as the ‘People’s Channel’, a promise it has made since its launch three years ago. Rain or shine, STAR News keeps its promise of ‘Aapko Rakhe Aagey’!
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Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
