Brands
Talented captures raw moments in John Jacobs’ latest collection
Mumbai: John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand film. Conceptualised by Talented Agency, directed by Bosco Bhandarkar, and produced by Puff Productions, this high fashion film aims to target a pull at your heartstrings, while it treats the viewer as the intelligent viewer they are.
Featuring a collective of moving, uplifting narratives inspired by a variety of lived experiences, the film’s narrative sets a new benchmark for storytelling in fashion brands. Fashion advertising usually resorts to a template starring great looking models or celebrities, super-stylised editorial shots, and a logo superimposed at the end.
Stay Seen breaks from that very template with a strong, fresh perspective on eyewear marketing that doesn’t separate the good-looking from good feeling. Instead of uptight and self-indulgent, the film is real and vulnerable.
John Jacobs CEO Apeksha Gupta said, “From the get-go we didn’t want this to be a product film. We wanted it to showcase what our brand stands for. And the manifesto of ‘Stay Seen’ does exactly that–puts the spotlight on the wearers, not the glasses. The spirit of Stay Seen reflects the brand’s core ethos–transparency, authenticity and originality.”
Talented founding member and creative Pooja Manek who wrote the film said, “While thinking of the concept, we went down to the most philosophically primal need we have as a human being–to see a myriad of new things as life happens, and we want to ‘be seen’ and heard as our most authentic selves. This film takes inspiration from the profound storytelling style of coming-of-age films–a showcase of protagonists learning about friendships, love, ageing, immortality, self expression, and more, through the moments they experience. It all starts with seeing something in a new light.”
Stay Seen director Bosco Bhandarkar commented, “The real challenge and opportunity was to make sure the emotions don’t take a backseat while we do justice to showcasing the product in every sequence. Our music director, Rahul Pais from The Jamroom, experimented with a host of genres before arriving at soulful electronic pop to make this film sound as evocative as it looks. The clients allowed us massive creative and cinematic liberty and we’re chuffed with the final output.”
John Jacobs believes in the power of self-expression through eye fashion. Launched in 2015, the brand blends form and function in equal measure, crafting modern and intricate eyewear for discerning customers.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
