News Broadcasting
adidas India launches a3® Gigaride
New Delhi, March 2006: adidas India Marketing Pvt. Ltd., the leading sports performance brand in the world, has launched the a3® Gigaride, a shoe that screams performance and has the technology to back it up. Developed after five years of research and testing, a3® Gigaride has impeccable style and cushioning and is priced at Rs 8399/-. It is available at select adidas stores across India.
The a3® Energy Management System, a comprehensive midsole cushioning and control system, has been designed to absorb even the fiercest impact. Every time your foot hits the ground, the a3® Gigaride’s a3® cushioning elements store energy like a power cell ultimately creating a chain reaction that cuts response time and powers the foot forward enhancing speed, bounce and durability. This superior cushioning thus ensures that the shoe meets the specific needs of athletes in different sports.
“The heel to toe cushioning gives an unstoppably smooth ride and the softest landing in its class. Says Mr. Andreas Gellner, MD, adidas India “Concrete, grass, tarmac and potholes, whatever the surface, the Gigaride gives an unstoppable stability. The seamfree technology eliminates the synthetic overlays making the shoe more comfortable and flexible without sacrificing the upper support.
The a3® Gigaride, unlike other one-dimensional shoe technologies, allows each piece to be tuned to a particular need. It offers three important benefits: cushioning, guidance and drives for optimal performance.
Cushioning element – For shock absorption and reduction of pronation velocity.
This element makes initial contact during heel strike. This softer element optimises shock absorption and reduces the speed of pronation offering the runner a smoother landing.
Guidance elements – For motion control during the footstrike.
Medially and laterally positioned guidance elements offer motion control while the foot is still in the pronation phase. These two elements guide the foot to a neutral position.
Stability element- For medial support and reduction of over-pronation.
As the foot rolls inward, the medially positioned stability element helps to eliminate excessive pronation.
Highlights of the shoe
· a3® provides smooth, resilient cushioning
· Synthetic upper
· Molded EVA sockliner for comfort
· Structured midsole for optimal stability
· adiWEAR® outsole offers the ultimate in high-wear durability
· Imported
adidas has been innovating in sport for over 50 years now. By challenging conventions and working closely with athletes, adidas delivers sporting solutions that satisfy your needs and improves performance.
adidas India has also put in place an integrated communication approach to support the launch of a3 Gigaride. The campaign will include 4 X 15 sec television commercials, which will be played extensively on ESPN STAR Sports and VH1 in addition to retail marketing. adidas has also launched a dedicated microsite on a3 gigaride www.adidas.com/whatsnext.
adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas Salomon AG . adidas Salomon AG is an international sports company with net sales of EURO 6.5 Billion in 2004. adidas products are marketed in more than 160 countries. In India, adidas products are available in all key cities.
Vidur Naik
adidas India Marketing Pvt Ltd
011-42691066
vidur.naik@adidas.co.in
Tina Mahajan
genesis public relations
0124- 404 4999 ext. 60
tmahajan@genesispr.com
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
