News Broadcasting
adidas India launches a3® Gigaride
New Delhi, March 2006: adidas India Marketing Pvt. Ltd., the leading sports performance brand in the world, has launched the a3® Gigaride, a shoe that screams performance and has the technology to back it up. Developed after five years of research and testing, a3® Gigaride has impeccable style and cushioning and is priced at Rs 8399/-. It is available at select adidas stores across India.
The a3® Energy Management System, a comprehensive midsole cushioning and control system, has been designed to absorb even the fiercest impact. Every time your foot hits the ground, the a3® Gigaride’s a3® cushioning elements store energy like a power cell ultimately creating a chain reaction that cuts response time and powers the foot forward enhancing speed, bounce and durability. This superior cushioning thus ensures that the shoe meets the specific needs of athletes in different sports.
“The heel to toe cushioning gives an unstoppably smooth ride and the softest landing in its class. Says Mr. Andreas Gellner, MD, adidas India “Concrete, grass, tarmac and potholes, whatever the surface, the Gigaride gives an unstoppable stability. The seamfree technology eliminates the synthetic overlays making the shoe more comfortable and flexible without sacrificing the upper support.
The a3® Gigaride, unlike other one-dimensional shoe technologies, allows each piece to be tuned to a particular need. It offers three important benefits: cushioning, guidance and drives for optimal performance.
Cushioning element – For shock absorption and reduction of pronation velocity.
This element makes initial contact during heel strike. This softer element optimises shock absorption and reduces the speed of pronation offering the runner a smoother landing.
Guidance elements – For motion control during the footstrike.
Medially and laterally positioned guidance elements offer motion control while the foot is still in the pronation phase. These two elements guide the foot to a neutral position.
Stability element- For medial support and reduction of over-pronation.
As the foot rolls inward, the medially positioned stability element helps to eliminate excessive pronation.
Highlights of the shoe
· a3® provides smooth, resilient cushioning
· Synthetic upper
· Molded EVA sockliner for comfort
· Structured midsole for optimal stability
· adiWEAR® outsole offers the ultimate in high-wear durability
· Imported
adidas has been innovating in sport for over 50 years now. By challenging conventions and working closely with athletes, adidas delivers sporting solutions that satisfy your needs and improves performance.
adidas India has also put in place an integrated communication approach to support the launch of a3 Gigaride. The campaign will include 4 X 15 sec television commercials, which will be played extensively on ESPN STAR Sports and VH1 in addition to retail marketing. adidas has also launched a dedicated microsite on a3 gigaride www.adidas.com/whatsnext.
adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas Salomon AG . adidas Salomon AG is an international sports company with net sales of EURO 6.5 Billion in 2004. adidas products are marketed in more than 160 countries. In India, adidas products are available in all key cities.
Vidur Naik
adidas India Marketing Pvt Ltd
011-42691066
vidur.naik@adidas.co.in
Tina Mahajan
genesis public relations
0124- 404 4999 ext. 60
tmahajan@genesispr.com
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
