MAM
MediaPost’s conference in the US looks at the efficacy of the net as a media solution
MUMBAI: American publishing firm MediaPost which provides news and information to media and advertising professionals, is organising a conference OMMA Hollywood: Internet
2006: The 100 per cent solution.
The event for the business of online media, marketing and advertising takes place from 27 to 28 March 2006 in Los Angeles. The rash of technology innovations and content syndication deals over the past year, coupled with consumer adoption of broadband, DVRs, VOD and an unwavering insistence on media control, are taking the shape of an infrastructure the forward thinking people in the media industry had predicted.
More than a communications platform, a channel for parking a given percentage of media budget, and a content viewer in homes and offices, MediaPost says that the Internet is now becoming what it was meant to be – the distribution channel for all media.
Media Post adds that OMMA Hollywood embraces the desire online content producers, marketers and advertisers have for learning about the radical shifts in technology like Ajax, RSS, and video on demand. These marketers will leave OMMA Hollywood with the tools to integrate these technologies into their future business plans and make their businesses more profitable.
Speakers will talk about the trends that are reshaping online advertising. ABC Television Group executive VP, digital media Al,bert Cheng will be kicking off the conference by presenting: Content 2006: Online’s Breakout Session.
Denuo president Nick Pahade will challenge the audience by speaking about the theme of the conference and expo – Internet 2006: The 100% Solution?
Networking site Myspace.com’s chief marketing officer Shawn Gold will offer his take on Marketing to the Online-Everywhere-Always Consumer.
More than 50 people will address the general audience and as part of track sessions on media, marketing, advertising and online publishing. The tracks are designed to cover programme themes of search, behavioural targetting, podcasting, gaming,
advertising and email marketing.
MediaPost chairman and publisher Kenneth Fadner says, “All of our presenters share a forward thinking philosophy when it comes to online marketing and advertising innovations. MediaPost has committed to delivering an event that provides real value to our loyal audience of advertising and media
professionals.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
