Brands
Virgio: The new revolutionary app is now live!
Mumbai: Virgio, a circular fashion-tech startup is thrilled to announce the official launch of Virgio app, a pioneering mobile application dedicated to promoting and revolutionising the world of circular fashion. Virgio prides itself as The Only Good Fashion Company that works meticulously to build high-quality products that bring together earth-friendly fabrics, flattering fits, and impeccable finish. This innovative app is designed to redefine the way we shop, understand, and embrace fashion, aligning with the ethos of pro planet and conscious consumerism.
Key Features of Virgio:
Educational Resources: Gain access to informative content on the environmental footprint, earth friendly methods to care for your clothes, the garment also comes with a Smart QR Code Label that gives customers more information about the fabric, styling tips, wash care and more digitally empowering the users to make informed and conscious choices.
Complete Transparency: The application gives detailed information about the material used in each garment, partners that focus on fair wages and carbon trail of each garment.
User-Friendly Interface: Seamlessly navigate and interact with the app’s intuitive design for an enhanced user experience.
Circular Fashion Brand: Access a curated marketplace where users can buy or exchange pre-loved and sustainable fashion items which aligns with Virgio’s circularity pillars: Product, Process, Planet.
Virgio is committed to reshape the fashion industry by promoting the principles of a circular economy. By embracing fabrics that are long lasting and less harmful to nature along with pre-owned fashion and encouraging conscious consumption, Virgio empowers individuals to contribute to a more pro-planet future.
The app is now available for download on both iOS and Android platforms. Join the movement towards circular fashion and be part of the change today!
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
