News Broadcasting
CNN.com sports new look; to offer free access to CNN Pipeline
MUMBAI: CNN.com has announced the launch of a new, expanded home page designed to offer users easier and faster access to more news and information than ever before. The changes visible on the site includes horizontal navigation, most popular tabs, free video, CNN Pipeline, only on CNN (box provides a place for our producers to feature the most interesting and important news that you’ll find exclusively on CNN), CNN wire and podcasts and radio.
CNN.com senior vice president and executive producer Mitch Gelman says, “This new home page presentation provides quicker, easier access to our extensive offering of news, video, podcasts and other multimedia packages.
“The design also creates new ways to align our efforts with CNN’s broadcast networks, clearly presents both our free video and our premium CNN Pipeline live video service, and offers more placement opportunities for our advertisers.”
In an official statement, the changes include placing the main site navigation bar at the top of the home page, providing easier access to general content as soon as users visit CNN.com. The new design makes a clearer distinction between CNN.com’s offering of free video and that of CNN Pipeline, a premium on-demand broadband video news service which features up to four simultaneous live feeds.
The changes also provide ‘most popular’ tabs enabling users to click directly to the most viewed articles and videos on the site. Finally, a wider screen format allows for more content “above the fold” and creates prominent eye-catching ad placement opportunities.
“Advertisers continue to search for alternative ways to enhance the value of their brands and messages across emerging technologies and engage with consumers,” said CNN Digital sr VP sales Joe Dugan. “The new home page design presents advertisers a clean, clutter-free environment to showcase their message while reaching the valued audience of CNN.com.”
Westin Hotels and Resorts, a part of the Starwood Group, is among the first advertisers to take advantage of a fixed rectangular ad unit prominent on the newly designed home page.
As the first Internet site dedicated to 24-hour news coverage, CNN.com ranks as a leading online news and information site, attracting an average of 23 million unique users each month. Launched in 1995, CNN.com draws from the resources of CNN Worldwide to provide relevant, up-to-the minute news and information. CNN.com features the latest multimedia technologies, from video streaming to audio packages to searchable archives of news features and background information.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
