News Broadcasting
Sahara in Rs 1.5 billion expansion plan; to bid for Abu Dhabi series
MUMBAI: Sahara One Media and Entertainment Ltd is planning to raise Rs 1.5 billion to meet its expansion plans. The company is also likely to bid for the cricket telecast rights for the two-match India-Pakistan Friendship Series to be held in Abu Dhabi.
The board of directors will meet tomorrow (5 April) to decide on these issues. “Sahara One is looking at getting an enabling clause to raise Rs 1.5 billion. Among other things on the agenda is the approval to bid for the cricket rights,” said a source close to the company.
Sahara’s media and entertainment business has been valued by Ernst & Young at Rs 7 billion, sources said. The company had appointed the consulting firm to conduct the valuation exercise.
Sahara One Media and Entertainment is in talks to rope in investors. Recently, Bennett, Coleman & Company Ltd (publishers of Times of India and the Group is 74 per cent stakeholder in Times Now news channel) picked up six per cent stake for Rs 378 million in the company (Indiantelevision.com was the first to report that Bennett, Coleman would buy stake in Sahara One).
NRI businessman C Sivasankaran is in talks to put in around Rs 1.2 billion for a minority stake into Sahara One. “He is sitting on the fence,” said the source. Having sold Aircel for $1.08 billion to Malaysia’s Maxis Communications, he is flush with funds. His first media investment was in ETC Networks where he held 40 per cent stake. He went on diluting equity and exited from the company which was later acquired by Zee Telefilms.
Sahara is launching a music channel, adding up to a bouquet of general entertainment and movie channels. Sahara Group also owns a string of news channels.
Sahara has already experimented with cricket telecast of the India-England series on its Hindi general entertainment channel. Using the event, Sahara One has encrypted and expanded the reach of the channel.
For the Indo-Pak Friendship Series, the contract for ground rights has been bagged by PDM International, a Percept Holdings company, from the Board of Control for Cricket in India (BCCI) with a bid of $ 3.61 million. Incidentally, Percept has a management contract to handle Sahara’s entertainment business.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
