English Entertainment
Discovery to launch mobile, broadband channels in US
MUMBAI: Today television content providers are looking to take advantage of new media platforms like the internet and mobile.
Discovery in the US will launch Discovery Mobile for mobile video. It will also launch two new broadband channels, Discovery Channel Beyond and Travel Channel Beyond, for Internet users.
Discovery Mobile will be a 24-hour mobile programming network featuring original content from Discovery’s core program genres. It will debut in the third quarter of 2006. The network’s content will consist of segments ranging in length from 30 seconds to four minutes, categorized into 20-minute blocks. Material will include made-for-mobile series, abbreviated versions of Discovery programs, never-before-seen footage, and user-generated content. The service is targeted to users 15-39.
The two Internet channels will short-form programmes, as well as user-generated documentaries, over the Internet. TLC, Animal Planet and Discovery Health Channel will also launch on broadband in the coming months.
