News Broadcasting
BBC’s broadband learning service for children begins a storytelling trial
MUMBAI: BBC jam (bbc.co.uk/jam) the UK pubcaster’s new broadband learning service for 5 to 16 year olds, has begun a three-month Augmented Reality (AR) storytelling trial.
AR is a concept which allows users to interact with virtual 3D objects in real time, by using their own hands, rather than a mouse or a keyboard.
The trial will enable users to see themselves on a computer screen, holding and moving the 3D characters as they explore the specially-created story (bbc.co.uk/jam/trial/ar).
AR works by mixing the live video from a digital camera with animated 3D models, which are made to appear in the hands of the user.
This is achieved by special software which tracks patterns, printed on paper, in each video image. AR technology allows learners to literally pick objects off the page and explore them in a highly rewarding way.
The animated characters are able to interact with other objects and each other; they are even able to walk off the page.
Building on technology developments that have led to BBC using AR in the broadcast of BBC News and BBC Sport, the BBC is now able to bring the same technologies to the homes and classrooms of the public.
To be involved in the first trial all users will need is a standard PC, a webcam and a broadband internet connection. Free software access will be provided and users will be asked to fill in two short feedback forms during the three-month pilot.
This first trial uses a brand-new story by the award-winning children’s author, Rob Lewis. Written especially for five to seven year olds, it supports shared reading, at home or at school.
During the trials there will be user guides, teacher notes, tutorials and technical support available and a space to share personal experiences with other participants.
The BBC has been working with the collaboration of an open source community called AR Toolkit, to explore the use of the technology in broadcasting. They would now like to see it used in classroom and homes.
The team has recently carried out two projects with teachers and pupils in the BBC’s 21st Century Classroom (21CC) – a digital learning centre in central London, dedicated to exploring creative and cutting-edge uses of technology in teaching and learning; they are now looking to gauge the general public’s reaction.
If the trial is successful then the BBC hopes to launch further subjects for different ages to explore, learn and create. The pubcaster believes that AR has the potential beyond purely learning as a fun and initiative way of interacting with digital content in collaborative ways for both children and adults.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
