Awards
Spielberg, Burnett, Fox team for film themed reality show
MUMBAI: Aspiring directors/filmmakers from across the US will get the opportunity of a lifetime.
Reality TV guru Mark Burnett, director Steven Spielberg Munich, DreamWorks Television and Fox will join forces on a new reality show On The Lot.
The competition will air over two nights weekly, with an hour Film Premiere episode, followed the next night by a half-hour Box Office results show. Ultimately, one filmmaker will rise above the rest and will be rewarded with a studio development deal. The show will kick off on Fox later this year.
Burnett says, “For me, like any person who wants to be a filmmaker, the opportunity to work hand in hand with Steven Spielberg is a dream come true. With the help of our partners at Fox, Peter Liguori and reality maestro Mike Darnell, we are going to make an incredible show about looking for the next great filmmaker by mining the growing segment of the public making their own content, and giving them the chance of a lifetime.”
Spielberg says, “All through my career I’ve done what I can to discover new talent and give them a start. This opportunity with Mark Burnett, DreamWorks and Fox allows all of us to reach out directly to open a much wider door.”
Fox Entertainment president Peter Liguori says, “When you have the opportunity to work with people like Mark Burnett and Steven Spielberg, artists who have redefined this business, you jump at the chance. In this age of digital cameras, cell phones with cameras and the Internet – with hundreds of thousands of people creating their own movies at home every day – the concept of this series is completely relevant, tapping into a cultural phenomenon as it happens.”
Fox executive VP alternative programming Mike Darnell says, “Movie-making is completely relatable to the American public. Everyone enjoys going to the movies, reading about the movies and learning about the movies. Most Americans consider themselves amateur film critics and this will give viewers the opportunity to create the next big filmmaker.”
After a search, applicants will be winnowed to a group of 16 undiscovered talents. The finalists will be brought to Hollywood, where they will be divided into several teams and will begin the hopeful journey toward their ‘big break’. As the competition begins, each team will produce a short film from that week’s genre, running the gamut from comedies to thrillers, personal dramas to romance, sci-fi to horror. With one member selected as the team’s director and other members helping produce, they’ll have access to the best resources the industry has to offer.
A pool of professional writers, cast and crew will be made available, and if the contestants are resourceful enough, they may even be able to land Hollywood celebrities to star in their films. With the clock ticking, however, and other teams working with the same genre, premise or unique challenge, they’ll all need to match their vision with decisiveness, execution and flexibility.
Each week, after the teams have battled time frames, budgets and all the usual chaos that goes along with filmmaking, their films will be shown and critiqued in front of a live audience during the “Film Premiere” episode. Judges will include a high-ranking motion picture executive, a prominent film critic and a succession of well-respected guest judges, such as directors who are experts in the week’s featured genre. But they’ll also be subjected to perhaps the harshest judge of all … the public.
It will be Fox viewers whose votes ultimately determine which film should be left on the cutting-room floor. But, just as in Hollywood, where the director’s work and vision have an enormous impact on the success or failure of a film, not all team members will pay the price. On the next night’s Box Office results show, only the director of the losing feature will be sent home, leaving that team with fewer contestants to help produce the next week’s film.
As the competition continues and directors are eliminated, eventually the remaining filmmakers will have to work individually, creating a new short film every week until only the most talented individual is anointed the winner, whisked away to the DreamWorks studio, met by Steven Spielberg and shown a new office … On The Lot.
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.








