MAM
Parul Menghani launches Good Ants Media redefining storytelling and audience engagement
Mumbai: With two decades of impactful contributions to media giants like Viacom18, Disney, MX Player, and Times Network, Parul Menghani, a seasoned content and marketing expert, announces her maiden venture, Good Ants Media. Positioned as an innovative content powerhouse, Good Ants Media specializes in the critical art of story and script development, establishing a strong foundation for both movies and series. Beyond content development, it’s focussed on devising tailored ideation and content marketing strategies for theatrical releases and OTT content. The innovation extends to digital brand campaigns seamlessly integrated into compelling narratives, creating insightful, relatable, and immersive content. With a fresh approach, Good Ants Media aims to cultivate collaborative partnerships across platforms, revolutionising marketing strategies and storytelling.
India, as a hub of untapped creative talent, grapples with a challenge in delivering well-researched and authentic narratives reflecting its diverse artistic community. In a landscape dominated by streaming giants like Amazon Prime Video, Netflix, Jio Cinema, Disney+ Hotstar, Zee5, Sony Liv, and traditional film studios, the demand for narratives breaking away from convention is louder than ever, said Parul Menghani, founder and CEO, Good Ants Media. Creators and platforms actively seek stories that profoundly engage audiences and leave a lasting impact. In response to this need, Good Ants Media is committed to bridging the gap by crafting original narratives and offering extensive story and script consulting to studios and filmmakers across the country.
Amidst the evolving landscape of brand communication, traditional 30-second commercials are losing their appeal among young adults, prompting brands to explore more content-focused avenues to connect with consumers. Addressing these challenges, Good Ants Media steps in with fresh and compelling storytelling, setting itself apart while aligning with the dynamic shifts in audience engagement. With a dedicated focus on creating, promoting, and distributing unique stories across various formats, platforms, and languages, Good Ants Media aims to contribute significantly to the growth and enrichment of India’s vibrant creative landscape, said Parul Menghani.”
A luminary with a transformative two-decade career, Parul Menghani spearheads Good Ants Media. Recognised among ‘India’s Top 100 wonder women’, her impactful leadership journey includes pivotal roles at Viacom 18, Times Network, Disney, MX Player, Sharechat, Pocket Aces, TV18, Big FM and 9XM. Parul adeptly merges brand narratives into content, offering valuable consumer insights. As a former MTV VJ, producer, director and content and marketing strategists Parul has reshaped short-format entertainment and content commerce for platforms like Trell, MXTakatak and MOJ. Parul’s expertise spans diverse media fields, influencing content development, production, marketing, and communication across varied formats and languages.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
